Science Museum Announces £1 Million Partnership With Nintendo

By Richard Moss | 27 January 2006
shows an exterior photograph of a large building with many pillars on its front

The Science Museum has agreed a four-year sponsorship deal with computer games manufacturer Nintendo. © Science Museum.

The Science Museum and the computer games manufacturer Nintendo have announced they are to join forces in a four-year sponsorship agreement worth £1 million.

The partnership is set to benefit a range of complimentary key Science Museum initiatives including Game On – the museum’s forthcoming gaming exhibition, the redevelopment of the Launch Pad Gallery and the ongoing programme of activities at the Dana Centre.

Speaking to the 24 Hour Museum, Andrew Williams, the Science Museum’s Head of Marketing and Communications and Acting Head of Development, described how the deal is a departure from the sponsorship deals that routinely fund many of the UK’s major exhibitions.

“We are absolutely delighted on a number of fronts as it allows us to push forward with our immediate plans but also it’s a partnership that funds vital projects for the next four years,” he explained.

colour photo of the Dana Centre seen from the outside at night

The Dana Centre's innovative series of lectures and debates will be part-funded by the money from Nintendo. © Science Museum.

“It’s more of a relationship – not just a sponsorship deal,” he continued. “What we are always looking to do is explore how we can deliver what’s best for the Science Museum and in this deal we’re also looking at what’s best for Nintendo.”

“The first project to benefit will be the Game On exhibition and the second will be Launch Pad, our flagship gallery, which will be revamped and re-opened in November 2007. From June 2007 Nintendo will be also supporting some of the programming at the Dana Centre.”

A natural sponsorship exhibtion for Nintendo, Game On arrives at the musuem in late 2006 and celebrates the history and culture of video games - charting the technological and cultural developments in computer games, from the 1960s video arcades to the very latest home consoles.

Launch Pad is the Science Museum’s flagship gallery and the funding will help transform it into a new state-of-the art interactive gallery. An educational outreach programme and website, will be developed to help inspire the next generation of scientists and engineers and the gallery will also be expanded and relocated to the front of the museum.

shows an interior shot of a gallery with children using interactive machines

The Science Museum's flagship gallery, Launch Pad, will benefit from the funding with a full revamp and move to the front of the museum. © Science Museum.

Jon Tucker, Head of the Science Museum, hailed the deal as ‘wonderful news for science.’

“Nintendo's contribution will mean that we will be able to realise some of our ambitious plans for the future,” he said. “Science has a vital role to play in shaping our society. The world needs many more new young scientists and engineers."

"We're very pleased that Nintendo are set to become long term partners and supporters of the work done at the Science Museum," said David Yarnton, General Manager, Nintendo UK. "Not only to help them realise and achieve their long term goals but to help them inspire the next generation of scientists and engineers."

More on the venues and organisations we've mentioned:
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