A walk in the park: Art Fund launches Art Miles to raise funds for under-pressure museums

By Culture24 Reporter | 14 January 2015

Art Miles to give public chance to support three under-pressure museums and galleries

A photo of small children sitting on circular wooden sculptures within a museum garden
Supporters will be able to earn their Art Miles at Dulwich Picture Gallery in March© Chris Collicot
Chiswick House, Dulwich Picture Gallery and the William Morris are three of London’s most picturesque historic arts venues. So it’s hard to imagine a better choice of settings for an inquisitive three-mile walk, pitched as part of the Art Fund’s latest fundraising idea.

In Art Miles, walkers sign up for £20 in return for a range of cultural activities on the day. Some of Chiswick’s normally-closed 18th century buildings will be perusable, while Dulwich will host falconry and the William Morris will send each fan off with their own artwork.

“Local museums are under increasing pressure to find new ways to raise funds and to bring their local community through their doors, particularly given that fundraising often makes up a substantial percentage of overall museum income,” says Stephen Deuchar, the Director of the Fund, whose research with the National Museum Directors Council found that fewer than half of museum visitors make donations to their hosts.

“As the national fundraising charity for art, we hope that Art Miles will galvanise both existing and new supporters, helping communities to enjoy beautiful buildings, parks and art on their doorsteps.”

Participants are encouraged to raise £50 in sponsorship, with the sign-up fee going directly to their chosen venue. Admission prices and a limited edition bag are included, and registration is free for children.

The Art Miles choices:

Chiswick House and Gardens
A walk through the historic Grade I-listed gardens including the Classic Bridge, Ionic Temple (exclusively open) and a conservatory housing a blooming Camellia collection, ending at a neo-Palladian villa built by the art-collecting third Earl of Burlington in 1729.

Dulwich Picture Gallery
A Jacobean stroll through 17th century actor and manager Edward Alleyn’s country estate, ending with food, falconry and admission to one of the country’s best-loved gallery. Period costume encouraged.
 
William Morris Gallery
An arts and crafts activity trail for families. There will be guest artists and prizes for the best costumes, raising “much-needed” funds for the winner of the Museum of the Year 2013 award.

More from Culture24's coverage of The Art Fund:

Wedgwood Collection saved as Art Fund public appeal raises £2.74 million in a month

Art from Elsewhere: Museums "think and dream and act" as contemporary art show opens

Picture Gallery: Art Fund launches arty British Bake Off contest to cook Edible Masterpieces
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