Bedford Creative Arts lets Aaron Head loose with billboards and psychogeographic tours

By Culture24 Reporter | 26 October 2012
A photo of a billboard with a photo of the scene behind the billboard pasted onto it
© Courtesy Aaron Head

Public Art Installation: Aaron Head, October 29 - November 24 2012, Ford End Road, Bedford.

Motorists and pedestrians rattling down Bedford’s Ford End Road into town this autumn may well be glancing twice as they approach the railway bridge near Queen’s Park.

Occupying the usual billboard advertisement will be an artwork by Aaron Head who has mischievously replaced the adverts normally occupying the site with a large photograph of the winter trees and sky concealed behind the structure.

The resulting effect, which he calls Even a Stopped Clock is Right Twice a Day, will be to subtly join up with the scene occurring outside its border.

The mini commission is part of Bedford Creative Arts' on-going commitment to supporting the career development of artists and creative people in the region.

Aaron, who received £500 to conceive and create his mischievous artwork, will also be leading tours around Bedford that he describes as “part psychogeography, part tourist’s trail”. He'll also be tossing in a bit of objective and subjective knowledge, historical notes and anecdotal musings for good measure.

  • Guided tours take place on Saturday November 3 & 10, 2-3pm, starting from Bedford Creative Arts’ HQ at 104 Midland Road. Tours are free, but places are limited, so please book in advance via , or by phoning 01234 818670.
  • Mini Commissions are open to professional and amateur artists, curators and producers living in the Bedfordshire area. The next deadline for applications is February 15 2013. See the website above for more details.
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