New Art Exchange and Artfinder ask public to turn curators in digital Culture Cloud experiment

By Culture24 Reporter Published: 15 June 2012

A photo of a bright art gallery swathed in colours with the words culture cloud above it
Culture Cloud, the exciting new project at New Art Exchange, is allowing visitors to become curators© New Art Exchange
When The Arts Council launched its Digital Research and Development Fund last summer they received 495 bids and ideas asking for a total of £28.5 million.

New Art Exchange, the Nottingham arts centre renowned for its innovation, was one of the lucky eight winners with Culture Cloud, a website where viewers are able to decide which artworks become part of a real world exhibition by voting with a Facebook-style “like” for their favourite pieces.

If you fancy having a say which artworks make the cut, co-organisers Artfinder are asking you to choose your favourite from 60 works (narrowed down from more than 1,000) between now and July.

The 30 most popular pieces will form a show at the Exchange. A second phase of voting will see two winners – one picked by the audience, one by the gallery experts – announced in September.

The August showcase isn’t all the artists can look forward to: £2,000 in cash and a personalised iPad app are also being dished out to the victors as part of an inaugural campaign which organisers believe is full of potential.

“Being part of this experimental pilot will give us the scope to develop and shape our technology,” explains Artfinder’s Spencer Hyman, who says it will also inform a business model and possible new markets for artists - helped by the gallery.

“It’s an exciting opportunity for us both to test and implement approaches as to how art is profiled and curated using the latest digital technologies.”

The London Symphony Orchestra, the Imperial War Museum and The Sage Gateshead are among the other recipients from the fund.

  • Vote online until July 5 2012. Exhibition and second round of voting takes place July 28 – August 25. The winners will be announced in September. Click here for more on the Digital R&D Fund for Arts and Culture.

More pictures:

An image of a multicoloured painting of two biblical faces posing for a mobile phone picture
Tales of Whopped Fantasies© Faiza Butt

A photo of a chunky red pub-style armchair in dark red and black taken from below
Glass© Maria Jesus Oporto Brieva
An image of a piece of art depicting three bodies against a light blue background
Souls of the Diaspora© Michael Forbes
A photo of a nude body appearing to fall through a pitch black background
Fall (Number 4)© Mateus Domingos
A photo of a tall contemporary arts centre with a black exterior and a glass entrance
New Art Exchange was set up in 2003, and has been a particular platform for art of African and Caribbean origin© New Art Exchange

More on the venues and organisations we've mentioned: