Museum of Brands

Heinz range 1960s
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200 years of consumer culture, reflected through packaging design, brand development, poster and TV advertising from the collection of Robert Opie. Over 12,000 items including toys, magazines, branded goods, social ephemera, postcards and fashions.

Venue Type:


Opening hours

Mon-Sat 10.00-6.00
Sun 11.00-5.00
(Last admission 1 hour before closing)

Admission charges

Adults £9.00
Children (7-16) £5.00
Family £24.00
Concessions £7.00
Children under 7: FREE
Group discount 10% (groups of 10 or more are asked to pre-book to avoid overcrowding in the museum)

Collection details

Costume and Textiles, Decorative and Applied Art, Design, Film and Media, Industry, Land Transport, Literature, Music, Performing Arts, Personalities, Photography, Social History, Toys and Hobbies, Trade and Commerce

Events details are listed below. You may need to scroll down or click on headers to see them all. For events that don't have a specific date see the 'Resources' tab above.
Shell Poster

The Shell Brand Story

  • 11 April 2018 — 11 April 2021 *on now

Ever wondered what goes into an iconic brand? It’s pioneering roots, how it adapts to stay relevant; evolving its brand identity and advertising in keeping with the times?

The new interactive exhibition at the Museum of Brands, in Notting Hill London, presented by Founding Sponsor Shell opens on the 11th April 2018.

Visitors can immerse themselves in Shell’s Brand story through a multi-dimensional digital experience, controlled by the visitor. Through the exhibition visitors can explore how Shell have been a part of human progress throughout history and found new and inventive ways to engage and entertain their customers along the way.

The new exhibition also unveils Shell’s ‘Brand ID’ digital experience, where visitors can put essential branding principles into practice by creating and personalising their very own brand, and take away a digital souvenir.

As a founding Sponsor, the fascinating story of Shell will feature alongside the Museum’s displays which showcase 150 years of brands, packaging and advertising.

Chris Griffin, CEO at the Museum of Brands says:
‘We are so pleased that Shell sees the value of the Museum in recording the role of brands in the history of our society, for our current education and entertainment as well as for future generations.’

Dean Aragon VP Shell Brand, CEO Shell Brands International says:
‘Shell is partnering with the Museum of Brands, Packaging and Advertising who play a key role in preserving and celebrating global brands and their heritage. In our daily lives, we’re surrounded by brands; they are woven into the fabric of society and culture. We are pleased to join the iconic brands already in the museum and to help contribute to the Museum’s ongoing success.’

Suitable for

  • Any age


Adult - £9
Concession - £7
Children (7-16 years) - £5
Under 7s - Free
Family - £24

Groups larger than 10 receive a 10% discount.


The first issue Time Out front cover, featuring an unusual graphic design

Time Out 50: 50 Years, 50 Covers

  • 12 September 2018 — 3 March 2019 *on now

The exhibition presents fifty original magazine covers from Time Out’s archive and the stories behind them. It is a journey through the changing face of London and fifty years of everything new, cool, weird, wonderful and unique in culture and entertainment.

Curated by Time Out editors, the stunning, arresting, beautiful and bizarre covers reflect key moments of city life from 1968 up until today, and give a unique insight into the evolution of magazine design over the last half-century.

The exhibition includes the first Time Out London issue from 12th August 1968, a cover featuring an Andy Warhol soup can design to celebrate an exclusive interview with the artist, the 1974 cover marking Winston Churchill’s 100th anniversary with a subversive take on his trademark V-sign, the first free Time Out London magazine from 2012 and cover stars including David Bowie, Elton John and Joanna Lumley. As well as in-house design, the exhibition will showcase designs by artists including Banksy, Jamie Hewlett and Ralph Steadman, and photographers such as Perou and David LaChapelle.

Time Out was born in London in 1968 when Tony Elliott, at the age of 21, created a kitchen-table magazine – partially funded by a £70 birthday gift from his aunt – to help Londoners explore the exciting new urban cultures that started up all over the capital. Fifty years on, Time Out is still writing about the best things to do and places to go in 108 cities and 39 countries, inspiring people to make the most of the city with its websites, mobile apps, social channels, live events, magazines, offers and Time Out Market which brings the best of the city together under one roof.

As Time Out has evolved as a global digital brand, magazines continue to play a key role to reach an experience-hungry, engaged audience and a strong focus has always been to create unique and often award-winning cover designs.

Suitable for

  • Any age


Adult - £9.00
Senior - £7.00
Student - £7.00
Child - £5.00
Group (over ten) - 10% discount


Public Health England

Can Marketing Save Lives? A century of public health marketing campaigns

  • 23 October 2018 — 26 May 2019

Dig for Victory; Measles is Misery; Don’t Die of Ignorance; throughout the past century, these campaigns have frightened, inspired and educated the British public. Now, they will be remembered in an exhibition at London’s Museum of Brands.

Incorporating published and material artefacts, it explores the role of marketing in public health and the enduring power of such communications. The past century is divided into five historical eras: Fighting Fit, War to Welfare, Age of Aspiration, Age of Fear and Age of Participation. This is followed by a consideration of what the future may hold for public health marketing.

The exhibit includes historical posters, TV commercials, and objects that span a century of public health marketing – including campaigns for food rationing, the launch of the NHS, the first vaccinations, smoking legislation, AIDs awareness, and new digital technologies. Together, they demonstrate the persuasive power of effective marketing.

Suitable for

  • Any age


Adult - £9
Concession - £7
Children (7-16 years) - £5
Under 7s - Free
Family - £24

Groups larger than 10 receive a 10% discount.


A selection of typography lab samples

Naughty or Nice? Insights from Sarah Hyndman's Type Tasting Studio

  • 25 October 2018 6:30-9pm
Sorry, cancelled

Can typography enhance your experiences, or nudge you to modify your behaviour? Throughout 2018 graphic designer and Type Tasting founder Sarah Hyndman has been creating typographic interventions that explore ways to initiate positive behaviour change, with her pop-up lab, online surveys and mass participation experiments. During this Museum late, Sarah will present her insights and reveal how type can, or cannot, alter human behaviour.

It’s time for all of us to be curious, to ask questions that go beyond the brief, and ultimately to use our skills to make the world a better place.

During the session:

- Take part in typographic intervention experiments
- Explore the Museum of Brands after hours
- Network with professionals and meet new contacts
- Hear new insights from typography expert, and Type Tasting founder Sarah Hyndman

Overview of the evening:

6.30-7pm Explore the Museum of Brands collection of 150 years of
7-8pm Session with Sarah Hyndman
8-8.30pm Q&A
8.30-9pm Networking and last chance to explore the Museum

Type Tasting founder Sarah Hyndman is a graphic designer, author and public speaker, known for her interest in the psychology of type. Her main area of expertise is multi sensory typography and she believes that graphic design can create positive change.


General admission: £26 (plus booking fee)


Collage activity

Collage Club Drop-In Workshop

  • 27 October 2018 11am-3pm

Inspired by our new exhibition, Time Out 50: 50 years, 50 covers, in this session you will be able to create collage designs which represent ‘Your London - what London means to you’, using old Time Out magazines as your medium. A perfect social activity for anyone keen to flex their creative muscles.

All ages welcome.

Suitable for

  • Any age


Free with Museum admission.
Adults £9
Concession £7
Child £5
Under 7s Free
Family £24


Design for Happiness logo

Design for Happiness

  • 19 November 2018 6:30-9pm


Whoever said money can’t buy happiness didn’t know where to shop. Insight and innovation agency Brand Genetics will share simple evidence-based exercises to help you re-design brands, life and love with people’s happiness in mind. Based on scientific research into what makes people happy, learn how positive psychology - the new science of improving happiness and wellbeing - can help brands improve the quality of people’s lives. So, if you are interested in injecting some positivity into your brand, into your life and into your work, then come and find out why the future of marketing is ‘positive branding’.

6.30-7pm Afterhours access to the Museum of Brands. Explore the collection of 150 years of packaging history while enjoying a drink from the bar.
7-8pm Session with Paul Marsden
8-8.30pm Q&A
8.30-9pm Networking, bar, and last chance to explore the Museum




Resources listed here may include websites, bookable tours and workshops, books, loan boxes and more. You may need to scroll down or click on headers to see them all.

Intellectual Property Initiative

In collaboration with the Intellectual Property Office, the Museum of Brands, Packaging and Advertising has created two downloadable worksheets for students that visit.
The first worksheet is for intellectual property 'creators' studying branding, graphic design, advertising, art, product design etc, while the second is for intellectual property 'protectors' studying business studies, law, economics etc.

How to obtain

To book a visit to the museum, call 020 7908 0880 or email
To get the free worksheets go to
Discounts on museum entry apply to students and groups.

Student Visit Resources

In collaboration with the Heritage Lottery fund, the Museum of Brands has created 12 worksheets for visiting students. Subjects catered for include: graphic design, marketing, media studies and English as a fireign language. Download from the website:

How to obtain

To book an educational visit, please call 020 7908 0880 or email
Worksheet downloads are free. Discounts on museum entry apply to students and groups.

Museum of Brands
111-117 Lancaster Road
Notting Hill
Greater London
W11 1QT


Museum website


General enquiries

Press and conferences



0207 243 96110880

Press Enquiries, conferences

020 7908 0881

All information is drawn from or provided by the venues themselves and every effort is made to ensure it is correct. Please remember to double check opening hours with the venue concerned before making a special visit.