Culture24’s groundbreaking Let’s Get Real (LGR) action research programme has launched as the first joint offer under our exciting merger with The Audience Agency.
This time LGR will focus on the ways that using digital can add value for cultural audiences, communities and organisations, supporting positive internal change and deepening engagement. This hybrid programme will take place in partnership with the new Institute for Digital Culture at the University of Leicester.
Sign up is now closed for this round of Let’s Get Real.
Our hybrid, collaborative action research programme began in February 2024 and runs though to October. We’ll share findings and recommendations at our Let’s Get Real Conference later in the autumn.
Participating organisations are:
Our talented Let’s Get Real alumnus Tom Webster-Deakin, Communications & Marketing Consultant at the National Trust got us thinking about this year’s focus when he asked ‘We often talk about the ability of digital to add value to our cultural experiences and the importance of not using digital to simply replace existing tools. But what does this mean in practice? What are the ways we can use digital techniques to genuinely add value for our visitors, our people, our organisations and other stakeholders?’
Building on that, other fundamental questions around adding value are – what constitutes social and cultural value in the digital context and why? Who are we adding value for? Our organisation? Audiences? A field of research? All of them? Adding value through digital might mean more sales or donations, but that’s only one aspect of a complex picture. For your organisation, it might mean driving up local footfall, improving accessibility and inclusion, recruiting digital volunteers or serving more schools remotely. It could mean using your digital content to create more meaningful experiences for specific target audiences or even harnessing digital tools like AI to support decolonisation of your interpretation and collections.
Whatever it means in your context, your organisation’s use of digital should align with your specific mission, goals and values if it is to be most effective. This LGR programme can help you understand how to do this.
To keep in touch and informed about the next Let’s Get Real and other digital news, sign up for our newsletter and join our community at our new home with The Audience Agency.