Let's Get Real Talk Tables: Meet the Speakers

| 17 August 2011
Let's Get Real 2011: Who is running a Talk Table?

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Sarah Fahmy, JISC
Sarah works within the Innovation Group at JISC, the UK’s experts on information and digital technologies for education and research. She manages the Strategic Content Alliance initiative, which aims to improve the UK’s digital content holdings, ensuring a better return on public investment through co-ordinating resources and expertise.

She has considerable knowledge of and expertise in emergent interest business models, IP and rights management and online audience engagement. She oversees and supports a variety of projects in various collaborative activities aimed at reducing the technical, political and administrative barriers that impede access to and use of publicly funded digital content. Her work includes innovation programmes covering the First World Centenary, “opening up” BBC Northern Ireland archives and the development of Digipedia.

Sarah previously worked on a Becta-funded programme to collectively license a range of commercial resources enabling schools across the UK to benefit from large discounts through joint purchase. Prior to that, she worked at the Tate Gallery and HarperCollins publishers in the licensing of collections and content. Sarah can suggest new ways your organisation can use publicly funded digital content to drive new audiences to engage with your events and collections, and answer questions about licensing your collections and content.

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Loic Tallon, Pocket-Proof
Loic is Director of Pocket-Proof, an independent design agency specialising in mobile experiences for museums. His Clients include National Museum of Wales, National Museums Scotland, Whitney Museum of American Art, Louvre Abu Dhabi and the National Museum of Qatar.

Loic leads the Museums-Mobile annual survey. Last year more than 700 institutions collaborated in this project, sharing their insights of the objectives, challenges and future of mobile initiatives at their institution. The findings were presented at the Museums and the Web 2011 conference, and are online at www.museums-mobile.net.

He is currently interested for feedback from the community about this research, and to discuss how to develop it further in the months ahead.

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James Kent, Google Analytics Research Team

James is an analytics research specialist on the media and platforms team. In this role, he focuses on the effectiveness of advertising beyond simple click analysis into areas that track behaviour over time. He is involved in a number of projects to help improve advertisement quality.

James will talk about Google Analytics and techniques for getting more useful information from your data. He can talk about use of goals, segmentation and funnels, as well as other Google-related products that you can track such as Google+ and place pages.

James has a bachelor's degree in economics from the London School of Economics, and completed a postgraduate program of study in mathematics at the University of Oxford. Prior to joining Google, he worked in analytics and programming for companies such as Citibank, Ogilvy and Pearson.

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Ed Whitehead, Experian Hitwise

Ed Whitehead is a Digital Consultant at Experian Hitwise. He "fell into digital" a few years ago, having previously worked in offline marketing. Since then he has worked with a vast array of organisations in the private and the public sector to help them understand how consumers engage with products, brands, companies and technologies online.

A lover of data and how it can inform marketing, his aim is to support organisations whether they are new to online or seasoned experts. Although his specific area of expertise is in on-line intelligence, other interests include social, display and email...all driven by data, of course.

Hitwise allows you to understand how consumers in the UK and around the world interact with the internet and how they behave online. By partnering with Internet Service Providers and collecting and analysing website requests made by real users, they amass a huge amount of online behaviour data that can be interrogated to inform your own online marketing strategy and analyse that of similar organisations, making you more effective.

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Steve Cable, cxpartners

cxpartners are a world authority in user centred design. Steve joined the company in 2007, keen to face the challenge of making great user experiences. Steve is a creative at heart with an educational background in media, focusing on storytelling with multimedia.

He enjoys using his creative thinking to provide solutions to the varied usability issues faced in every project. Steve has worked on many research and design projects, most recently for clients including Nokia Music, Virgin Trains, Planning Portal and Saga Holidays.

Within cxpartners Steve carries out research, runs user tests and eyetracking sessions and then uses that research to design wireframes, prototypes and information architectures. He loves the process of coming up with new ideas and putting them in front of real users to test them out and mould them into something great.

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A Gaming table with Danny Birchall and Martha Henson from the Wellcome Trust alongside Mia Ridge

Martha and Danny have been working together on games for the Wellcome Collection since 2009. Their work on game concepts and evaluation was presented at Museums and the Web 2011 and at the British Science Association's Science Communications Conference 2011.

A case study is appearing in the forthcoming Museumsetc Museums at Play book, and an article championing the role of games in the cultural sector is due to appear in Museums ID.

Martha and Danny will be presenting the results of the evaluation of their educational Flash game, High Tea, and discussing the combination of qualitative and quantitative analysis they used to find out whether it was meeting their educational and cultural objectives.

They are keen to meet and talk to others who are thinking about evaluating the impact of cultural and educational games.

Mia's doctoral research at the Open University focuses on crowdsourcing the digitisation, aggregation and geo-location of historical materials.

Mia has published and presented widely on her key areas of interest including: best practices for metadata games for crowdsourcing, the participatory web and the cultural heritage sector, public participation and access to digital heritage, human-computer interaction theories and user experience design.

Mia can advise people on crowdsourcing games and collections-based games (such as metadata games), as well as the application of user experience design techniques such as interactive game design and play-testing and the use of player personas and matching your audience demographics to different types of fun.

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Kim Peat, Building Digital Capacity for the Arts

Kim Peat works for Building Digital Capacity for the Arts, a partnership between Arts Council England and the BBC Academy to help the arts sector build skills for the creation and distribution of digital content. Kim can explain the benefits of getting involved with this exciting programme and the plans for seminars and workshops for the year ahead.

Kim has enjoyed a career commissioning factual programmes for a range of broadcasters, including Discovery, the BBC and more recently Channel Five, where she was responsible for commissioning arts and religious programmes for six years. She is a BAFTA member and a Fellow of the Royal Society of Arts (FRSA).

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A Social media pick 'n' mix table with Elena Villaespesa and Rachel Clements

Elena is a PhD student on Digital Heritage at the University of Leicester. Her research is about how to measure the impact and value of museums on the Social Web. This research opportunity came as a result of the collaboration between Culture24 and the University of Leicester.

She also works as Assistant Online Editor at Tate reporting on online visitors and social media statistics. Previously she worked at the Education and Research Department at the Thyssen-Bornemisza Museum in Spain building a new website for the department, creating online learning resources and managing its social media activity.

Rachel completed an MA in Innovation Management at Central Saint Martins College of Art and Design in June 2011. Her research focuses on the innovation of user experiences in the arts and cultural sector and she has a particular interest in projects which explore the interface between technology and culture.

Rachel has five years' experience of working on digital and commercial projects for international museums, including the British Museum and the Metropolitan Museum of Art. She is currently developing business strategy for the Imperial War Museum as part of their commercial team.

Tracking and measuring social media performance has become a prerequisite for most cultural organisations seeking to engage digital audiences. But the volume and range of social media metrics available can be overwhelming, and tracking them can be resource intensive. Therefore organisations must be focussed in what they chose to measure.

Based on research conducted as part of the Culture24 project, and input and discussion with project members, Elena and Rachel have developed a social media toolkit which aims to provide cultural organisations with a pick 'n' mix of possible metrics for evaluating the success of social media campaigns in a focussed way.

They are keen to talk about their experiences of the project and to share the results of their toolkit with other organisations.

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Gavin Mallory

Gavin Mallory is a Senior Producer at Cogapp; award-winning innovators of digital experience whose work features user centric websites, interactive installations and next-generation mobile applications.

Gavin's skills include managing creative web, consultancy and interactive projects, liaising with clients, creating specification documents and reports, through to developing wireframes and carrying out contextual research with users and stakeholders.

He has managed projects for clients including MoMA, the Jewish Museum (New York), the British Library and the Arts Council, and facilitated user research sessions and workshops on both sides of the Atlantic.

Gavin is well placed to offer practical tips on what you can do to make your website user friendly, explain why user testing is so important and how it works and how to prepare a clear and informed brief that communicates your requirements and expectations when working with a digital agency.

He can help when it comes to balancing organisational and user needs, understanding why mobiles and tablets can be so important to the visitor experience, appreciating how interactive installations can stimulate interest and capture data and knowing which common mistakes to avoid when building a new website.

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Pollyanna Vincent, TripAdvisor

Pollyanna is responsible for trade partnerships in the UK and Ireland at TripAdvisor, the world’s largest travel site. She has worked for TripAdvisor since 2010, building strategic partnerships with Destination Marketing Organisations and key attractions in the UK, helping them make the most of user reviews and promoting their businesses.

Prior to joining TripAdvisor, Pollyanna was responsible for creating and managing marketing partnerships for many brands within the financial and travel sector including MasterCard, American Airlines and Chessington World of Adventures.

At this Talk Table she will discuss marketing solutions to some of today’s most pressing business challenges, including essential online marketing strategies and tools to help you reach TripAdvisor’s 45 million unique monthly visitors.

Topics she can cover include enhancing your TripAdvisor listing; enhancing your website with free TripAdvisor tools; maintaining a positive online reputation; responding to guest reviews on TripAdvisor and implementing strategies to help get more reviews on TripAdvisor.

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Karen Brookfield (left) is Deputy Director (Strategy and Business Development) at the Heritage Lottery Fund, where she directs HLF's strategy, research and advocacy in a range of heritage areas and cross-cutting themes, including public engagement and the use of digital technology.
Fiona Talbott (right) is Head of Museums, Libraries and Archives at the Heritage Lottery Fund, where she is responsible for strategic development and policy in those three sectors. Since July 2010 she also has had responsibility for the National Heritage Memorial Fund.
HLF funds projects across the heritage sector including museum and archive collections, historic sites, industrial and maritime heritage, oral history and traditions, parks, gardens and wildlife.

They provide funding for projects ranging from £3,000 right through to multi million capital projects. An increasing number of projects including capital ones have digital elements to them.

They expect all projects to improve access and have learning and participation elements. They will discuss with potential applicants ideas they have for possible digital projects where HLF could be part of the funding mix.

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Monika Lechner
Monika works as a ICT and cultural heritage consultant for the DEN Foundation in the Netherlands. She joined DEN in 2009 as an editor for the digital heritage knowledge base: an online space for heritage institutions to get inspired, informed and triggered to share their own experiences with digital heritage.

She has worked in archives, museums and libraries, and her educational background is in multimedia design and literary history. Monika finds connectivity, context and community the three magic words for heritage in the digital domain.

The DEN Foundation is the Dutch knowledge centre for digital heritage and supports archives, museums and other heritage institutions to improve their digital strategies and services. Recently, DEN has conducted research on the implementation of mobile media and services in cultural heritage institutions.

One of their research outcomes is a set of tools to help institutions improve the success of their mobile apps. This Talk Table offers help with planning your next mobile app, and guidance on and how having a business model can improve your success online. You are also invited to dive deeper into the practice of creating a mobile app, using the tools and tips to reinvent your institution's business model, or to discuss quality assurance in relation to sustainable digital heritage projects in general.

Nick Stockman and Ruth Harper, Culture24 
Nick Stockman enjoys running annual campaigns, having spent 6 years building the Brighton Fringe from small beginnings to the third biggest fringe festival in the world. Now based at Culture24, he is Project Manager of Museums at Night, an annual UK-wide festival celebrating our world-beating museums, galleries and heritage sites.

Nick will talk about Museums at Night, and how our evaluation has proved the campaign’s value in attracting new visitors and lapsed attenders. He can talk you through how to get the best out of your event, how our PR campaign adds extra value … and you can be the first to find out about the super-secret new initiative code-named Connect10, which will set the sector abuzz for Museums at Night 2012.
Ruth Harper is Network and Marketing Coordinator at Culture24. She has a professional background in dotcoms, business development and the public sector. In her current role, she communicates directly with the museums and galleries who contribute to the Direct Data Entry system, and works hands-on with the data itself.
Come and talk to Ruth and learn about the data Culture24 holds, how you can contribute to it and use it, and how your organisation can become a part of our campaigns, projects and datasharing partnerships.  

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