Explaining the complexities of a specific science, maths or engineering topic to a panel of experts in three minutes might sound somewhat intimidating.
Knowing that the watching panel – including a Professor, a comedian and writer and a BBC Learning Zone producer – are basing their decision on content, clarity and charisma, all in pursuit of the next Brian Cox, is hardly a recipe for assuaging the nerves at FameLab, the annual competition at Manchester’s Museum of Science and Industry.
“Science communication is all about inspiring people about science,” says Marieke Navin, a former finalist who now works for the museum.
“It’s about breaking down traditional preconceptions of the typical scientist in a white coat. So you can expect to be entertained with comedy, or amazed by fantastic performances, and learn some incredible facts at the same time.”
Nerves notwithstanding, anyone can take part in two regional heats, with a national final held at London’s Bloomsbury Theatre in April 2013.
The winner will receive a £1,000 prize, £750 to spend on a science activity and the prospect of performing across the world.