Museums at Night 2012 evaluation success

By Rosie Clarke | 11 October 2012
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An interior shot of London Transport Museum with visitors at night
London Transport Museum during Museums at Night, May 2012.© Photo by Maryam Mazraei. Copyright London Transport Museum 2012
2012 was the most successful year ever for Culture24’s Museums at Night festival. The project evaluation reveals that a total of 416 arts and heritage organisations took part, running a colossal 537 events.

These opportunities to do something different in museums and galleries after hours took place in 216 towns and cities across the UK, and ranged from drinks, dinners, craft workshops and torchlight tours to live performances, dance lessons and even sleepovers.

Over 120,000 visitors came along to Museums at Night events, including more than 45,000 people who were new to the venue they visited and over 5000 people who had never been to any arts or heritage venue before.

The festival is also helping to build sustainable audiences: 94% of visitors said their Museums at Night experience inspired them to visit more museums and galleries in future.

New for 2012 was Culture24's Connect10 competition, which gave venues the chance to win a top contemporary artist to lead a creative Museums at Night event in their venue. Over 21,000 public votes were cast and the resulting events included a Museums at Nightclub in Eastbourne, a live taxidermy demonstration in Liverpool and even a jelly flood in Bristol surrounding Brunel’s ship, the ss Great Britain.

Watch the Connect10 highlights video made by Arts Council England.

The media quickly picked up stories from the festival with broadcast, print and online coverage for Museums at Night being valued at £3.4 million advertising value equivalent.

Read the 3-page Executive Summary of the evaluation.

Museums at Night will return in 2013 from Thursday 16 – Saturday 18 May: watch this space for details!

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