Museums at Night 2010: The verdict

By Rosie Clarke | 15 September 2010
A photo of a young woman lighting candles
Museums at Night 2010 at Harewood House
For everyone interested in how we organise and run Museums at Night, the full evaluation reports, created by independent evaluators Cath Hume and Pam Jarvis, are now available for you to download.

Museums at Night 2010 was a success: 286 museums, galleries and heritage sites across the UK put on 345 imaginative events, which attracted more than 85,000 visitors.

Of these visitors, 47% were visiting the venue for the first time, 15% hadn’t been to any museums in the last year, and 5% had never been to a museum before.

They had a great time – 97% said they were now inspired to visit another museum.

Of the participating museums, 92% are keen to take part in Museums at Night in 2011. The Museums, Libraries and Archives Council (MLA) have confirmed that they will fund the campaign again for next year: events will take place during the weekend of Friday 13th – Sunday 15th May.

The Executive Summary is a 6-page document summarising all essential information from the report. Download the Executive Summary.

The full Evaluation Report is a 30-page document containing all of the evaluators' findings and their recommendations for the Museums at Night campaign in future years. Download the Evaluation Report.

The Summary of Findings is a 33-page document containing all the data: the results of the questionnaire for participating venues and the responses members of the public gave to visitor surveys, along with information about the social media aspect of the campaign and links to the Museums at Night press coverage. Download the Summary of Findings.

We'll be pulling out some of the case studies to look at in more detail on our sector-facing Museums at Night behind-the-scenes blog during the next few weeks.

If you work in a museum and would like us to keep you updated with Museums at Night 2011 information for museums, galleries and heritage sites, you can sign up to receive our e-newsletter here.

And if you're a member of the public and you'd like us to keep you updated with news from museums and galleries, you can sign up to receive an e-newsletter from our editor here.
More on the venues and organisations we've mentioned:

Events

  • 1 mile
  • 2 miles
  • 3 miles
  • 4 miles
  • 5 miles
  • 10 miles
  • 20 miles
  • 50 miles

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