Disney chief to bring business magic to Harry Potter setting Alnwick Castle

By Culture24 Staff | 02 November 2009
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A picture of a smartly-dressed man and woman standing in front of a castle

The Duchess of Northumberland, Jane Percy, pictured with the new CEO of The Alnwick Garden and Castle, Christian Perdrier. © North News and Pictures Ltd

Alnwick Castle, the Northumberland stronghold used as the setting for Hogwarts in the Harry Potter films, is set to become the first major historic UK attraction to be run by a Disney-trained boss.

Christian Perdrier, who has been appointed CEO of Alnwick Castle and The Alnwick Garden, is aiming to turn them into one of the UK's top 10 paid-for visitor attractions.

“We should start to think of Alnwick as the leading international visitor attraction in the UK," said Perdrier.

"As if it wasn't enough to work with the most ambitious public garden to be built in the past 100 years sitting next to a medieval castle that is nearly 1,000 years old, we also have the world's largest tree house, the UK's only poison garden and the home of Harry Potter on our doorstep."

"Christian can do for visitors to Alnwick what Walt Disney has done for children and families all over the world," predicted The Duchess of Northumberland, a founding Trustee of the Garden.

"Disney is synonymous with excellent customer service, superb staff training and unparalleled visitor experiences. While we don't expect to convert Hogwarts into the Magic Kingdom, I greatly admire the Disney effect and look forward to seeing how we can attract visitors to Alnwick in future."

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