Late night at the Colman's Mustard Shop: Culture24 on the road for Museums at Night 2010

By Ivan Stoyanov | 15 May 2010
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a photograph of the inside of a shop

A selection of Colman's products. Courtesy Norwich Heart

Culture24 reporters have been hitting the road this weekend to report on Museums at Night events right across the UK. Here Ivan Stoyanov pays a visit to the Colman’s Mustard Shop and Museum in Norwich to dip into the history of the great British brand.

Housed in the historic Art Nouveau Royal Arcade near Norwich Market, Colman’s Mustard Shop & Museum is a careful replica of a Victorian trade premises.

This exclusive after-hours event gave guests the opportunity to hear about the history of Colman’s Mustard before sampling some of the delicious products from the shop.

a photograph of an old shop front

The historic Colman's frontage. Courtesy Norwich Heart

“Coleman's dry mustard has been working in all kinds of things since I first tried it back at college!” said one excited visitor rushing to get her hands on the taster.

Colman’s Manager, Nick Cook gave an insight into the history of Jeremiah Colman, a flour miller who took over several mustard manufacturing businesses south of Norwich.

He presented a cracking demonstration of Colman’s visionary ideas about employment and social welfare - years ahead of his time.

a photograph of jars on a shelf

A taste of the past at Colman's. Courtesy Norwich Heart

Historic tales from the past, combined with the variety of objects and tasty samples provided inspiration for everybody.

Feedback - how was it for you?

a photograph of a man in a chair

Alan Edwards, 56: “A news article in the Evening News brought me here and I think it was worth making the effort. I’d give the event a score 8 out of 10 - a good ‘dip’ into the history of Colman’s given in a friendly informative fashion.”

a photograph of a woman tasting mustard

Laura Crossley, 28: “It would have been even more enjoyable if the event had attracted more guests, but Nick did his best at keeping everybody’s interest alive. Great stuff - 8 out of 10! I’m certainly hitting other Museums at Night venues.”

a photograph of a woman looking at a jar

Rachel Palmer, 39: “I saw a poster advertising the event at work and it seemed like something new I could trying. The opportunity to purchase the new range of products at a reasonable price makes me give the event a score 9 out of 10. I’m definitely having a look at other Museums at Night events, and coming back here next year!”

Museums at Night logo

Museums at Night events are happening right across the weekend until May 16. Check out the Museums at Night homepage to find out what's going on near you.

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