From Japan to Jersey, MuseumWeek sets trends with museum secrets on Twitter

| 23 March 2015

New campaign looks like another Twitter triumph as MuseumWeek starts with secrets

A photo of two men in black and red uniforms taking a picture of themselves by a tower
Yeoman Warders Bob Brown (left) and Bob Loughlin launch MuseumWeek© Graham Flack
Starting with a selfie by two Beefeaters called Bill in front of the Tower of London, where organisers have launched a new Twitter account in honour of the castle, #MuseumWeek – a free-for-all where museums across the world share and exchange stories with the public – has enjoyed huge success on its opening day.

The Sea-Folk Museum, in Japan, is one of more than 1,800 museums taking part, tweeting a stuffed toy of the eels which is one of the latest additions to a shop opened some time after the foundation of the venue in 1971. One kaleidoscopic photo came from the Carrefour des Sciences et des Arts in France, where the theme of the opening day, secrets, was the country’s number one trend.

One of the largest UK participants, the British Museum, offered a cavernous portrayal of its Greek and Roman collections. Highlights are also expected to include behind-the-scenes tours of the National Portrait Gallery, a rummage through the vast archive of the Royal Opera House and an exclusive exhibition of items from Tom Cruise’s last film, The Last Samurai, laid on by the Brading Roman Villa on the Isle of Wight.

“Last year’s #MuseumWeek was a huge hit,” said Mar Dixon, the host of CultureThemes, who is behind the initiative.

“This year is already proving to be just as popular.

“Twitter gives museums and galleries a unique way to share their collections and expertise with audiences around the world, in an instant.

“I’m really excited to see the event extend from the UK and Europe to all over the world.”


Ten great UK museums taking part


The Pen Museum
@thepenmuseum

The UK’s number one site for vintage fountain pens, fountain pen repairs and spare parts, located in Birmingham.

The Stained Glass Museum @stainedglassmus

Based in Ely, the only museum dedicated to the art of stained glass in the UK with a collection spanning more than 800 years.

Roald Dahl Museum
@roalddahlmuseum

Small, award-winning museum situated in the Buckinghamshire village where Roald Dahl lived and wrote for 36 years.

Royal Pump Room Museum
@HarrogateMuseum

A museum and former spa water pump, located in the town of Harrogate in North Yorkshire.

Bank of England Museum
@boemuseum

Tells the story of the Bank of England from its foundation in 1694 to its role today as the UK’s central bank located in London.

Museum of Power
MuseumofPower1

Housed in a former water pumping station in Maldon, Essex, the museum contains a fascinating collection ranging from a working overhead machine shop to a petrol powered iron.

Museum of English Rural Life
@MERLReading

In Reading, this museum reflects and records the changing face of farming and the countryside through collections of objects and archives.

Gladstone Pottery Museum
@StokeMuseums

The story of The Potteries  in one unique museum in Stoke-on-Trent.

British Golf Museum
@britgolfmuseum

The most comprehensive golf collection in Britain, this St Andres site is one of the finest worldwide, celebrating golf from grass roots to international level.

The Caravan Club Collection
@TheCCCollection

Complementing and expanding The National Motor Museum’s leisure motoring themed collections, this was formed in 1907. The Caravan Club represents more than one million caravanners, motor caravanners and trailer tent owners.


  • Follow #MuseumWeek on Twitter. Themes for the week: Monday #SecretsMW; Tuesday #SouvenirsMW; Wednesday #ArchitectureMW; Thursday #InspirationMW; Friday #FamilyMW; Saturday #FavMW; Sunday #PoseMW.

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