Left: not a Marks & Spencer in sight, just blue skies and a pier. Photo: David Prudames. © 24 Hour Museum.
Fully clothed, Quin Parker basked in the sunshine as he posed for this extraordinary artistic event.
Two hundred people turned up on Brighton beach for an art installation dressed in duffle coats, hats, mittens and scarves on Thursday May 1.
The project, called Keep Your Tunic On, was organised by The Guardian newspaper as a parody of the work of Spencer Tunick.
Right: one participant, Margaret Pracy, was glad it was a fully clothed shoot: "Could you imagine a naked one on these stones!" Photo: David Prudames. © 24 Hour Museum.
Tunick is famous for taking photographs of the general public nude, and recently hit the headlines by persuading 500 people to pose naked in Selfridges' department store.
He is most famous for his work Naked States, in which he travelled through all fifty states of America, taking a picture of a naked group of people in each one.
Photographer and Guardian picture editor Eamonn McCabe presided over the spoof. Through a megaphone, he ordered the crowd to assume a variety of poses, such as a lying face up and face down, and a backwards 'Z' shape.
Left: photographer Eamonn McCabe arranged his 200 subjects with a megaphone. Photo: David Prudames. © 24 Hour Museum.
"I came down here for a laugh today. I have no problem with nudity. But if you want it, you can buy The Sport," explained Ian Watson, who is self-employed, lives in Brighton, and turned up wearing a large white furry hat.
Penny Poirier, another participant, added, "I wouldn't have the guts to appear nude, but I'm happy to be photographed in my clothes."
Eamonn McCabe believed that although the project was intended as a joke, it does raise more serious issues. "The amount of nudity in the media sets a dangerous trend. There is too much," he said.
Right: participants were urged to put on as many clothes as possible. Photo: David Prudames. © 24 Hour Museum.
"But today, there was definitely a collective buzz in the crowd. I chose to do the photograph in Brighton because I knew people here would be up for it. People came because it was safe."
The crowd was very happy to go through the experience, although during one pose where people were asked to face away from the camera and bend over, one participant remarked: "I hope they haven't gone to lunch. If this had been April 1 and not May, I wouldn't have come down here."
The photographs will be published in The Guardian on Friday May 2 and copies signed by Eamonn McCabe will be mailed to all of the participants.
