Brit Insurance Design of the year 2010. Folding Plug. By Min-Kyu Choi.UK
The winners of the British Design Awards have been announced with a folding electrical plug winning this year’s British design Oscars at the Design Museum in London.
Designed by British student Min-Kyu Choi, the plug beat off stiff competition from over 90 international nominees and the seven other category winners as the most compelling and progressive design of the last 12 months.
Brit Insurance Fashion Award 2010: Alexander McQueen Spring / Summer ’10 and Spring / Summer Catwalk presentation Plato’s Atlantis. UK
Chair of this year’s jury panel Antony Gormley said: “Thought-through responsive and modest, the folding plug shows how intelligent, elegant and inventive design can make a difference to everyone’s life.”
Brit Insurance Furniture Award 2010: Grassworks. By Jair Straschnow. Netherlands.
Min-Kyu Choi’s inspiration came after carrying around his super thin Mac book and the ungainly adaptor that came with it – he has created a far more streamlined plug that is far easier to transport.
Brit Insurance Graphic Award 2010: The Newspaper Club. By Ben Terrett, Russell Davies and Tom Taylor. UK
The plug first went on show in the Royal College of Arts Graduate Show in 2009 where it was met with great critical acclaim for being a seemingly obvious improvement on a design that has changed since its inception in 1946.
Brit Insurance Transport Award 2010: E430 Electric Aircraft. By Yuneec International. China.
In other categories, recently deceased fashion designer Alexander McQueen won the Fashion award for his Spring / Summer ’10 and Spring Summer catwalk presentation Plato’s Atlantis.
Brit Insurance Architecture Award 2010: Monterrey Housing, Mexico. By Elemental. Chile.
This year’s jury panel, chaired by Antony Gormley included designer tom Dixon, Editor of Icon magazine Justin McGuirk, designer Morag Myerscough, Style director of Grazia magazine, editor of Wired magazine David Rowan and writer and broadcaster Janet Street Porter.
Brit Insurance Interactive Award 2010: The EyeWriter. By members of Free Art and Technology, openFrameworks, Graffiti Research La, The Ebeling Group and Tony Quan. USA
To find out more about the Brit Insurance Design Awards go to the Design Museum website or watch the movie below.
Brit Insurance Designs of the Year 2009 - The Movie from Design Museum on Vimeo.
