The meteoric rise of mobile platforms as a means of accessing online content is something that most arts organisations are still grappling with, but in Glasgow a new mobile savvy portal is attempting to open up a whole city’s visual arts scene.
Visual Arts Glasgow is an ambitious image-led site designed to help tourists and art hungry visitors actively engage with Scotland’s capital of cool and contemporary art via film clips and images from over 40 museums and galleries.
Organisations featured in the new web venture include big hitters like Kelvingrove Museum and Art Gallery and the Burrell Collection together with lesser known gems such as the Virginia Gallery and Mary Mary. All of them are offering up their content via Facebook, twitter, YouTube and vimeo.
The new mobile and tablet-optimised site tiles, scrolls and expands across a seemingly endless array of content like a well seasoned tumblr page. Online visitors can like, share, tweet and favourite content or head directly into a social media streams to interact directly with Glasgow’s many galleries.
A dedicated hashtag, #VisArt, allows multi-arts venues to contribute images to the live stream, showcasing the full scope and variety of every genre of Glasgow’s thriving visual arts.
Each organisation also has a dedicated profile with a succinct introduction, logo, profile picture and location map. But with the digital experience optimised for mobile phones and tablets, the emphasis is firmly on connecting visual arts organisations with online audiences who are on the move.
Visual Arts Glasgow has been developed as part of WhiteNOISE, a Creative Scotland-funded project to define and grow audiences for the visual arts in Glasgow.
- Find out more at visualartsglasgow.co.uk
- Find out more about Creative Scotland at www.creativescotland.com