Institute of Art and Ideas

HowTheLightGetsIn 2013
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The Institute of Art and Ideas aims to promote all forms of creative expression. We are excited by new thinking and ideas that push boundaries.

Our events include two cultural festivals a year, Crunch:the Art Festival at Hay, which brings together the world’s leading contemporary artists, curators and commentators, and HowTheLightGetsIn: the philosopy and music festival at Hay, which puts innovation and cutting-edge thought at the forefront of contemporary culture.

Venue Type:

Gallery, Artist studio or collective, Association or society

Opening hours


Admission charges


Events details are listed below. You may need to scroll down or click on headers to see them all. For events that don't have a specific date see the 'Resources' tab above.
The Greatest Adventure

The Greatest Adventure

  • 19 — 20 November 2016 9am-6pm

The meaning of love is changing. With the rise of dating apps and new technologies, connecting with others has never been easier. But whilst Tinder reached 50 million users last year, studies show that we are lonelier than ever.

This iai event aims to reignite the discussion of love in the modern age. Uncovering the latest in neuroscience, psychology and philosophy you will discover:

- Cutting-edge research on love and its impact on the brain.
- How to navigate communication in a digital world.
- The secrets of making relationships stand the test of time.
- How technology is changing the meaning of intimacy.
- Why focussing on yourself might actually be the key to a successful relationship.

Suitable for

  • 18+


Earlybird: £180
Concession: £220
Advanced: £250


Institute of Art and Ideas
375-377 City Road
Greater London




020 7837 3000

All information is drawn from or provided by the venues themselves and every effort is made to ensure it is correct. Please remember to double check opening hours with the venue concerned before making a special visit.