History of Advertising Trust Archive

The History of Advertising Trust (HAT Archive) was established in the UK in 1974 by a small group of individuals who believed that the best of UK advertising should be preserved for posterity.

In 1978 HAT was established as an educational research trust and a registered UK charity [no. 276194]. Its initial brief was to encourage and sponsor the study of all aspects of the growth and development of advertising.

We welcome students, academics and all other 'non profit' people and organisations to HAT Archive. Our charitable activities are supported by researching, archiving and digitising for commercial clients and by selling our publications.

Venue Type:


Opening hours

Research visits can be arranged by appointment (except Fridays). The archive is open Monday to Friday, 9.00am – 5.00pm.

It is closed only during Christmas and Bank Holidays.

Admission charges

Admission/Research Fees

This is made in the form of a student membership donation. The daily rate is:

Student (to 23rd birthday) £24.00
Student (23 years onwards) £28.00
Individual or post graduate student £40.00

If subsequent consecutive days are required at HAT, an additional fee of £20.00 + VAT is payable per day for research services.

HAT Archive provides a vast and unique research resource. The collections consist of every kind of advertising and public relations material, including original artwork, posters, point of sale promotions, brochures, proofs, press and magazine cuttings, complete consumer magazines, direct mail, photographs, transparencies, audio and video tapes, TV and cinema commercials and campaign research. It also holds advertising statistics, market research and trends, industry journals and a large library of over 4,000 books.

Collection details

Archives, Decorative and Applied Art, Design, Film and Media, Social History, Trade and Commerce

Key artists and exhibits

  • Advertising awards
  • Alcohol advertising
  • Animals in advertising
  • Brand histories
  • Broadcasting industry
  • Careers in advertising
  • Charities
  • Children and advertising
  • Controversial advertising
  • Direct Mail
  • Environment
  • Ethnic minorities and advertising
  • Fashion (from the Victorians to the present day)
  • Food and nutrition
  • Government advertising
  • Graphic design
  • Health
  • Media Studies
  • Medical and pharmaceutical
  • Motoring
  • Outdoor advertising
  • Political advertising
  • Product histories
  • Regulation of the advertising industry
  • Shops and shopping
  • Smoking/Tobacco advertising
  • Social and economic history
  • Statistical records, trends and research
  • Technology
  • Transport and travel
  • Victorian & Edwardian advertising
  • Wartime advertising
  • Women and Gender in advertising

History of Advertising Trust Archive
12 Raveningham Centre
NR14 6NU






Margaret Rose, General Manager & Head of Research

01508 548623

All information is drawn from or provided by the venues themselves and every effort is made to ensure it is correct. Please remember to double check opening hours with the venue concerned before making a special visit.