Museum of Brands, Packaging and Advertising

Heinz range 1960s
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200 years of consumer culture, reflected through packaging design, brand development, poster and TV advertising from the collection of Robert Opie. Over 12,000 items including toys, magazines, branded goods, social ephemera, postcards and fashions.

Venue Type:


Opening hours

Tues-Sat 10.00-6.00
Sun 11.00-5.00
(Last admission 1 hour before closing)

Closed Mon (except Bank Holidays).

Admission charges

Adults £9.00
Children (7-16) £5.00
Family £24.00
Concessions £7.00
Children under 7: FREE
Group discount 10% (groups of 10 or more are asked to pre-book to avoid overcrowding in the museum)

Collection details

Costume and Textiles, Decorative and Applied Art, Design, Film and Media, Industry, Land Transport, Literature, Music, Performing Arts, Personalities, Photography, Social History, Toys and Hobbies, Trade and Commerce

Exhibition details are listed below, you may need to scroll down to see them all.
Shoe Types - Star Wars

Exhibit: Launching Po-Zu sustainable shoe collection with Star Wars™

  • 1 September — 12 November 2017 *on now

The Museum of Brands, in Notting Hill, London, presents the new cutting edge launch of Star Wars™| Po-Zu footwear, with a new exhibit. Open from Friday 1st September until Sunday 12th November, this exhibit tells the extraordinary story of this ethical and sustainable brand, with shoes inspired by the film’s lead characters Rey, Finn, Poe, BB-8, Chewie and even Stormtroopers.

Sven Segal, Founder and Creative Director of Po-Zu says: “We built the range to be collectible but also highly wearable. We wanted the shoes to resonate with the Star Wars community whilst also being commercially designed by incorporating some strong trend-led cues. The craftsmanship and quality have been widely praised – our history of working in partnership with our suppliers has helped us to bring sustainability into this collaboration.”

Karin Kihlberg, Museum Manager says: We are thrilled to showcase a contemporary brand that lead on creating sustainable products in a competitive and commercial environment. The display is shown alongside our permanent exhibitions which includes science fiction charachters from Dan Dare, Stingray, Thunderbirds and Star Wars as well as fashion which makes this collaboration a perfect fit.”

Suitable for

  • Family friendly


Adult £9.00
Concession £7.00
Child £4.50


Space Shoes October Halfterm

Space Shoes Designing at the Museum of Brands this October Half Term

  • 21 — 29 October 2017

Zoom through the Time Tunnel to the 50s, 60s and 70s to spot iconic space characters and science fiction favourites. Draw Dan Dare, Daleks and Thunderbirds before discovering award winning footwear brand Po-Zu and their latest space themed collaboration with Starwars™. Surrounded by space characters and incredible shoes, design your own footwear brand that is truly out of this world.

After striking a pose with our space themed selfie station, relax with a drink and snack in our café, and explore the autumn colours of our magical garden.

All activities free with Museum admission, no booking required.

Suitable for

  • Any age


Family ticket £24, or Adult ticket £9, Concession ticket £7, Child ticket (7-16) £5, Under 7s go free!


Events details are listed below. You may need to scroll down or click on headers to see them all. For events that don't have a specific date see the 'Resources' tab above.
Activity items

Paddington Bear at Museum of Brands - Family Weekend

  • 23 — 24 September 2017

The Museum joins the celebration with a specially created family trail to follow around the Museum’s Time Tunnel with historic displays of toys and games. Spot bears from Edwardian times to present day discovering facts and surprises along the way. Families can take part with the story making activity, becoming authors and illustrators for Paddington’s latest adventure: ‘Paddington Visits the Museum of Brands’. Create characters, draw a map from Portobello Road to the Museum and write your story, which will finally be bound together with the bear’s signature parcel tag. To finish up, design a new Golden Shred packaging design starring our favourite marmalade-loving bear.

Suitable for

  • Family friendly


Adult - £9.00
Concession - £7.00
Child: £5


Visitors to the talk looking at scrapbooks from their era

Talk: A Trip Down Memory Lane

  • 1 October 2017

Take a trip down memory lane and explore all our yesterday’s brought to life in a way that’s unique and completely compelling with an introductory talk into the history of the museum and Robert Opie’s collecting philosophy.

Lead by a member of our learning team, the talk will take place in our Brand Hall where you will be surrounded by famous iconic brands. Join us as you hear the stories of how the collection began and discover the past of traditional British brands such as Golden Shred and Birds Custard.

Unwrap how the meaning of brands is part of our lives as you enter into our Time Tunnel and rediscover forgotten eras with confectionary such as Spangles, a well-loved washing detergent OMO or Lyons Individual Fruit Pies. Taking you into an explosion of forgotten packaging, posters, toys, games and more there is something for everyone.

No need to book in advance, just buy your admission ticket on the day – Talks take place at 11:30 and 14:30 and are 25 minutes long. Over 60s receive a concession rate, and groups over 10 receive a 10% discount.


Adult: £9.00
Concession: £7.00
Child: £5.00

Ticket also includes entry to the permanent exhibition


Revel in Your Brand Identity

Revel in your Brand Identity

  • 16 October 2017 6:30-8:30pm

Simon Thong, Founder of Revel Consultancy, will lead this informative, interactive and playful event that uses classical principles of personality mapping, archetypes and storytelling, to help you embrace the intrinsic identity of your brand. The games and their outcomes apply equally well to managing a product or services brand, or your own personal brand identity.

What you will learn

The most common errors of brand positioning statements
What are the most critical elements of your brand, and why you need to strengthen the connections between them
How to identify the ethos or spirit of your brand and its purpose. What are its motives, emotions and values? And its risks and traps
How to create your brand world using archetypes – what character from your favourite show is your brand most like? Who should it hang-out with? What would be its ideal “walk-on” song? Learn from similar archetype brands in other product categories.
How to differentiate your brand better vs the competition
The foundations of a brand playbook, that will help you communicate and manage your brand more effectively and consistently.
We will make use of the museum’s exhibits to illustrate the principles and manifestation of different brand archetypes through the years.

Introducing Simon Thong

With 25 years of experience leading many consumer-goods brands in Unilever and Nestle, Simon has lived and worked in all continents, leading diverse and successful business teams covering local, regional and global scopes. And all the while, learning from hugely talented, inspirational people in some of the best marketing and communications companies in the world. He has recently embarked on the new adventure of establishing Revel, a brand development consultancy that creates and facilitate games, puzzles and storytelling to address business challenges more effectively. He is a licenced practitioner of NLP, an enthusiast of Lego Serious Play and an experienced business mentor.

Suitable for

  • 18+


£35 plus booking fee


Museum of Brands

Engaging the Heart – The Role of Emotion in Building Brands

  • 26 October 2017 6:30-8:30pm

Brands may rest in the hearts and minds of us all – that is where their power and value lie – but how can strong emotional connections be forged and, when they are, what is the business effect? David Golding of adam&eveDDB will use John Lewis’ Christmas advertising as the starting point to discuss how emotional engagement can be achieved, the role and performance of different media, the potential impact on sales and profit and the importance of evaluation. There will be an opportunity for discussion afterwards.

The evening is being held in partnership with the British Brands Group and in collaboration with the IPA and Thinkbox.

What will you learn

• 10 rules of effective advertising
• The role of stories
• Combining long term brand building with short term sales and profit
• What this means for brands

David Golding is a co-founder of adam&eveDDB. He founded the agency in 2008 and it merged with DDB in 2012 to become one of the biggest in the UK.

adam&eveDDB currently tops the GUNN Report as the most creatively awarded agency in the world and the WARC report as the most effective agency in the world.

Over the years it has touched the hearts of millions with its John Lewis Christmas advertising and has made highly acclaimed work for brands like H&M, Harvey Nichols and Marmite. It has been named Campaign magazine’s Agency of the Year in 2010/14/15/16.

David is married to Sarah Golding, who is CEO of CHI&Partners and the President of the IPA, so it’s safe to say advertising plays a big part in the family.

Suitable for

  • Any age


£19 plus booking fee



Back to the 1980s pop up dinner

  • 27 October 2017 6:30-10:30pm

Book a one off dinner on 27th October themed around the 1980s at the Museum of Brands. This is an immersive dining experience where guest will be eating a especially designed menu surrounded by the Museum great collection.
Themed around the Museum’s sci-fi exhibition we have devised a back to the 80’s menu…
Join the table for a gastronomic adventure full of surprises, presenting the best of modern British food! Group of friends? couple? or on your own? Everyone is welcome!


Museum of Brands
111-117 Lancaster Road
W11 1QT

Getting there

two minutes walk from Ladbroke Grove Tube Station


£44 per head for 4 course tasting menu



Signs of Life: Branding lecture and book signing with Stephen Bayley

  • 6 November 2017 6:30-8:30pm

The event will form part of the Museum’s Professional Development Programme and provide opportunities to network, explore the Museum and gain insights from an incredibly influential figure in design and branding.

Stephen Bayley will focus on the history and importance of brands, arguing that far from being pernicious, manipulative voodoo, brands and branding should be regarded as the contemporary equivalent of folk art. Brands aren’t just about the logo, but about culture and creativity.

However, as conventional advertising becomes redundant, and younger affluent buyers suffer from consumer fatigue, brands are becoming more vulnerable and are under more pressure to adapt. Distinctive presentation on cigarette packaging has already been banned in the UK, with a question mark over whether alcohol and other ‘sin’ products, such as sugar and fast food, will logically follow.

Introducing Stephen Bayley
Stephen is an author, critic, columnist, consultant, broadcaster, debater and curator. After lecturing at University of Kent, Stephen created The Boilerhouse Project in the V&A, founded London's Design Museum with Sir Terence Conran and was briefly Creative Director of The Millennium Dome.

Stephen's writing over the past forty years his writing has changed the popular perception of “design”. He is a Chevalier de l’Ordre des Arts et Lettres, an Honorary Fellow of The RIBA, a Trustee of The Royal Fine Arts Commission Trust and a Fellow of The University of Wales.

Suitable for

  • 18+


Tickets cost £19 plus booking fee.


Creating a Successful Personal Brand

Creating a Successful Personal Brand

  • 13 November 2017 6:30-8:30pm

Pamella Barotti will use branding strategies and coaching methodologies to assist you to develop, communicate and grow your personal brand.

What you will learn

Understand the power of your personal brand and why you need one
Get clear on your strengths and values
Create your personal brand statement and brand proposition
How to use verbal and non-verbal communication to enhance your brand
Grow your personal brand through proven marketing tactics

Introducing Pamella Barotti

Marketing Consultant, Coach, Mentor and Speaker
Pamella is a Marketing Consultant, Coach, Mentor and Speaker. She has worked for some of the world’s most valuable brands such as Oracle and Shell and has a unique combination of business, marketing and branding knowledge and passion for helping people to grow and develop further. She has over 12 years of combined experience in Marketing, Branding and Sales and throughout her career she has developed and implemented successful marketing and communications strategies across EMEA and Latin America as well as Global programs, which increased brand awareness and supported multi-million dollar revenue goals.

Pamella holds a degree in Publicity and Marketing from Mackenzie University in Brazil and a postgraduate diploma in Marketing from the Chartered Institute of Marketing in London. She has attended several courses in Business, Marketing and Strategy at international institutions such as Birkbek University in London and Harvard University in the United States. She also holds an NLP Practitioner Diploma, an Executive Coaching Certificate from the Academy of Executive Coaching and is finishing a Personal Performance Coaching Diploma at The Coaching Academy. Pamella has coached and mentored people from around the world and has run workshops and talks on Marketing, Branding and Soft-skills topics in the UK and abroad.

Suitable for

  • 18+


£35 plus booking fee.


Resources listed here may include websites, bookable tours and workshops, books, loan boxes and more. You may need to scroll down or click on headers to see them all.

Intellectual Property Initiative

In collaboration with the Intellectual Property Office, the Museum of Brands, Packaging and Advertising has created two downloadable worksheets for students that visit.
The first worksheet is for intellectual property 'creators' studying branding, graphic design, advertising, art, product design etc, while the second is for intellectual property 'protectors' studying business studies, law, economics etc.

How to obtain

To book a visit to the museum, call 020 7908 0880 or email
To get the free worksheets go to
Discounts on museum entry apply to students and groups.

Student Visit Resources

In collaboration with the Heritage Lottery fund, the Museum of Brands has created 12 worksheets for visiting students. Subjects catered for include: graphic design, marketing, media studies and English as a fireign language. Download from the website:

How to obtain

To book an educational visit, please call 020 7908 0880 or email
Worksheet downloads are free. Discounts on museum entry apply to students and groups.

Museum of Brands, Packaging and Advertising
111-117 Lancaster Road
Notting Hill
Greater London
W11 1QT


Museum website


General enquiries

Press and conferences



0207 243 96110880

Press Enquiries, conferences

020 7908 0881

All information is drawn from or provided by the venues themselves and every effort is made to ensure it is correct. Please remember to double check opening hours with the venue concerned before making a special visit.