Museum of Brands, Packaging and Advertising

Heinz range 1960s
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200 years of consumer culture, reflected through packaging design, brand development, poster and TV advertising from the collection of Robert Opie. Over 12,000 items including toys, magazines, branded goods, social ephemera, postcards and fashions.

Venue Type:


Opening hours

Tues-Sat 10.00-6.00
Sun 11.00-5.00
(Last admission 1 hour before closing)

Closed Mon (except Bank Holidays).

Admission charges

Adults £9.00
Children (7-16) £5.00
Family £24.00
Concessions £7.00
Children under 7: FREE
Group discount 10% (groups of 10 or more are asked to pre-book to avoid overcrowding in the museum)

Collection details

Costume and Textiles, Decorative and Applied Art, Design, Film and Media, Industry, Land Transport, Literature, Music, Performing Arts, Personalities, Photography, Social History, Toys and Hobbies, Trade and Commerce

Exhibition details are listed below, you may need to scroll down to see them all.
Graphics of Punk

The Graphics of Punk

  • 4 October 2016 — 29 January 2017 *on now

The Graphics of Punk focus on the wild variety of graphic art that emanated from an era of anti-establishment sentiment. The exhibition opens on the 4 October 2016 at the Museum of Brands, Packaging and Advertising.

The dramatic music of the punk movement was spear-headed by the Sex Pistols who dominated this new sound. Their record sleeves packaged this radical noise, and the posters that promoted each new release forms a central point in this exhibit. A range of album covers such as God Save The Queen designed by Jamie Reid (1977) and posters such as Great Rock'n'Roll Swindle designed by M. Hirsh (1979) will be on show.The exhibit also includes the graphics of other groups who amplified this vibrant energy and antics, including The Clash, Buzzcocks and The Damned.

A number of key underground alternative magazines forms a part of the exhibition and gives insights into other ways which the graphics of punk were used at the time. The 1970s was a decade full of outrage and agitation. Both Oz magazine and IT (International Times) were prosecuted for obscenity in 1970, and were found guilty. Spare Rib took up the cause of women's liberation, political activists encouraged splinter groups, and the underground press supported causes such as immigration, abortion, squatters and the miners struggle. These radical campaigns draw a visual parallel between the political climate of the time and its punk graphics aesthetics.

The Graphics of Punk exhibition is placed in relation to the Museum’s permanent display. The significant impact and outrage the punk era caused can be explored by seeing it in context of the Museum’s historical narrative of graphics.

Suitable for

  • 18+


Adults (includes gift aid):
Children (7 - 16):


Puzzle - Turog

250 Years of Jigsaws

  • 15 December 2016 — 30 April 2017 *on now

Christmas brings fun, entertainment and jigsaws, but is the tradition of a family gathering around a jigsaw disappearing?

This exhibition at the Museum of Brands, Packaging and Advertising, probably the largest display of jigsaws ever held, opens on 6 December. The exhibition is open until the end of April 2017 and takes the story back to 1766 when the earliest dissected puzzles were made.

Most of the 250 examples on display celebrate royal occasions and exhibitions, new forms of transport and technology, wars and battles, film stars and radio personalities, television programmes and pop stars. In fact, the jigsaw has reflected most aspects of popular culture and lifestyle in British history.

These examples come from the Robert Opie Collection which has been assembled over the past fifty years. Robert has had a lifetime fascination with the jigsaw puzzle. Indeed, he often refers to his study of consumer history as a vast jigsaw, where each piece adds to his understanding of how the picture of society has evolved.

When in the early 20th century the more economic cardboard jigsaw began to take over from wooden ones, it wasn’t long before promotional examples made their appearance amongst an increasing variety of advertising gimmicks. A further hundred examples of this marketing medium are also on display.

Jigsaws have helped generations of youngsters to develop eye and hand coordination, solving problems, and understanding colour and shape. Many adults enjoy jigsaws for a hobby, and it is known to help the elderly combat Alzheimer, keeping their minds active and alert.

For most, this exhibition will be full of memories.

Suitable for

  • Any age


Prices include entry into the main museum -

Adult: £9.00
Child (7 -16): £5.00
Concession*: £7.00
Family: £24.00 [2 Adults and 2 Children]
National Trust: 50% discount to members
Groups: 10% discount to groups of 10 or more (pre-booking required)
Carer for disabled guest: Free

*Concessions include over 60s, Students with valid ID and Freedom Pass holders


Events details are listed below. You may need to scroll down or click on headers to see them all. For events that don't have a specific date see the 'Resources' tab above.

Go Puzzle at the Museum

  • 17 December 2016 — 30 April 2017 *on now

Get offline, put your phones away and socialise with your family and friends whilst building something together. For the duration of the ‘250 Years of Jigsaws’ exhibition, visitors can create ‘The Brands that Build Britain’, a jigsaw featuring brands such as Oxo cubes, Kellogg’s, Marmite and McVitie’s.

The activity is free but admission prices to the Museum apply.

Suitable for

  • Any age


Robert Opie the Founder

Meet the Founder - Robert Opie

  • 22 January 2017 12:30-3pm

Robert Opie, tells the fascinating story of the Museum on Sunday 22 January. After a brief resume on why and how the Museum evolved, everyone will be able to ask questions and discuss topics. These could be to do with collecting policy and philosophy, research and restoration, display and design, or, simply, why our throwaway history is important.

1st Talk - 12:30
2nd Talk - 14:00


Adult: £9.00
Concessions: £7.00



Educator's Network and Programme Launch 2017

  • 6 February 2017 6-8pm

Join us for an evening of talks and workshop tasters to introduce our 2017 Learning Programme.

Find out opportunities for your students; whether market stalls and storytelling for under 5s, chocolate enterprise for primary school pupils, branding challenges for GCSE students or socially engaged graphic design for University groups.

Sip a free glass of wine, pull on some Museum gloves and discover packaging and advertising from over 100 years ago. Get creative and collage customer profiles for target audiences, or go on an adventure through our Time Tunnel with our new worksheets for GCSE, FE and HE.

Be inspired and start planning your groups visits to the Museum of Brands.

Book now:

Closest tube stations: Ladbroke Grove and Notting Hill




Adventure bags

Family Fun this February

  • 14 — 19 February 2017

Adventure bags, design activities and trails available for Half Term 14 – 19th February for families and children. All activities free with paid admission.

Invent soup packaging and a new box of chocolates, hunt for pop culture icons and win a free Space Hopper badge for completing our Time Tunnel trail!

Discover our Time Tunnel, café and garden. Under 7s enter for free! Museum of Brands Packaging and Advertising, 2 minute walk from Ladbroke Grove Station.

Suitable for

  • 0-4
  • 7-10
  • 14-15
  • Any age
  • 16-17
  • 11-13
  • 5-6
  • 18+


Children (7 - 16):
National Trust Partner:
50% discount to members


Resources listed here may include websites, bookable tours and workshops, books, loan boxes and more. You may need to scroll down or click on headers to see them all.

Intellectual Property Initiative

In collaboration with the Intellectual Property Office, the Museum of Brands, Packaging and Advertising has created two downloadable worksheets for students that visit.
The first worksheet is for intellectual property 'creators' studying branding, graphic design, advertising, art, product design etc, while the second is for intellectual property 'protectors' studying business studies, law, economics etc.

How to obtain

To book a visit to the museum, call 020 7908 0880 or email
To get the free worksheets go to
Discounts on museum entry apply to students and groups.

Student Visit Resources

In collaboration with the Heritage Lottery fund, the Museum of Brands has created 12 worksheets for visiting students. Subjects catered for include: graphic design, marketing, media studies and English as a fireign language. Download from the website:

How to obtain

To book an educational visit, please call 020 7908 0880 or email
Worksheet downloads are free. Discounts on museum entry apply to students and groups.

Museum of Brands, Packaging and Advertising
111-117 Lancaster Road
Notting Hill
Greater London
W11 1QT


Museum website


General enquiries

Press and conferences



0207 243 96110880

Press Enquiries, conferences

020 7908 0881

All information is drawn from or provided by the venues themselves and every effort is made to ensure it is correct. Please remember to double check opening hours with the venue concerned before making a special visit.