Museum of Brands, Packaging and Advertising

Heinz range 1960s
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200 years of consumer culture, reflected through packaging design, brand development, poster and TV advertising from the collection of Robert Opie. Over 12,000 items including toys, magazines, branded goods, social ephemera, postcards and fashions.

Venue Type:


Opening hours

Tues-Sat 10.00-6.00
Sun 11.00-5.00
(Last admission 1 hour before closing)

Closed Mon (except Bank Holidays).

Admission charges

Adults £9.00
Children (7-16) £5.00
Family £24.00
Concessions £7.00
Children under 7: FREE
Group discount 10% (groups of 10 or more are asked to pre-book to avoid overcrowding in the museum)

Collection details

Costume and Textiles, Decorative and Applied Art, Design, Film and Media, Industry, Land Transport, Literature, Music, Performing Arts, Personalities, Photography, Social History, Toys and Hobbies, Trade and Commerce

Exhibition details are listed below, you may need to scroll down to see them all.

Sustainable Packaging

  • 22 February — 24 June 2018 *on now

The Museum of Brands opens a new display on Thursday 22 February 2018 in partnership with ThePackHub, exploring the latest on innovation in Sustainable Packaging.

Sustainability is a major packaging challenge for 21st century brands and consumers. People are becoming increasingly aware of the impact that certain materials and manufacturing methods are having on the environment.

The display presents a selection of recent initiatives designed by brands to help reduce packaging’s burden on the environment. The latest launches of sustainable packs from Waitrose, Marks & Spencer, Lush and Fairy will feature. Visitors will also be able to see examples of packaging technology by brands specialising in sustainable solutions such as Vegware, Sulpac and Elopak. Innovations include packs created from ocean waste and plant-based materials, edible packaging, upcycling and more.

Chris Griffin, CEO of Museum of Brands says: ‘Sustainability is a core subject for today’s society and one the Museum updates on and presents to audiences regularly. This exhibit in partnership with ThePackHub allows us explore the very latest technological advances in sustainable packaging that are available to consumers with the aim of stimulating further debate on complex questions surrounding sustainability.'

Suitable for

  • 14-15
  • 16-17
  • 18+
  • Family friendly


Exhibit free with Museum Admission

General Entry:
Adults (includes gift aid):


Children (7 - 16):


Under 7s






National Trust Partner*:

50% discount to members


10% discount to groups of 10 or more (pre-booking required)

Carer for disabled guest:


* Concessions include over 60's, Students with valid ID and Freedom Pass holders

* National Trust discount is not valid in conjunction with any other offer



ANNUAL Concession



Events details are listed below. You may need to scroll down or click on headers to see them all. For events that don't have a specific date see the 'Resources' tab above.
A family enjoying a colouring activity in the Branding Hall

Bunny Hop and Seek Trail Easter 2018

  • 30 — 31 March 2018 10am-6pm
  • 1 — 2 April 2018 11am-5pm
  • 3 — 7 April 2018
  • 8 April 2018 11am-5pm
  • 10 — 14 April 2018
  • 15 April 2018 11am-5pm

Hop along to the Museum of Brands this Easter for Bunny Hop and Seek, a fun-filled bunny-themed trail which will guide you around our treasure trove of historical packaging.

Amongst the toys, sweets and breakfast cereals from generations of childhood memories, hunt out Peter Rabbit, Bug’s Bunny, Thumper from Bambi, and more. Tick off all our bunnies and be rewarded with a chocolate prize.

This fun and stimulating Easter activity is for children of all ages and will engage adults too, sparking childhood memories and encouraging teamwork across the generations. To top it all off you can also enjoy hot cross buns and seasonal treats in our lovely café, and explore our magical garden in early spring bloom.

All activities free with Museum admission, no booking required.

Suitable for

  • 0-4
  • 5-6
  • 7-10
  • 11-13


Adults £9
Children under 7 go free
Children 7 and over £5
Concessions £7
Family £24
National Trust Partner: 50% discount on adult tickets


A girl enjoying an arts and crafts activity in the Museum cafe

Easter Egg Packaging Design Workshop

  • 8 April 2018 1-4pm

Sunday 8th April 1pm – 4pm stop by the Museum to take part in an Easter Egg packaging design workshop. Create your own Easter egg packaging by taking inspiration from your favourite character in our Time Tunnel.

With 150 years of characters to explore, from Snow White to Minions, there is no shortage of inspiration for your very own Easter Egg design.

Travel through our Time Tunnel to discover how cartoons and fictional characters have been used in packaging design over the past 150 years before taking part in our Easter Egg packaging design workshop.

This is a hands-on activity which gives kids the chance to get creative while thinking about the design process which goes into producing their favourite treats.

All activities free with Museum admission, no booking required.

Suitable for

  • 0-4
  • 11-13
  • 5-6
  • 7-10
  • 14-15


Adults £9
Children under 7 go free
Children over 7 £5
Concessions £7
Family £24



Confidence Masterclass for Marketeers

  • 9 April 2018 6:30-9pm

Marketing and Branding professionals must be confident to clearly communicate their ideas, present their marketing and branding strategies, manage suppliers and influence stakeholders across all levels to be able to deliver results to the organisation as well as progress their careers.

In this session, Pamella Barotti will share practical tips, techniques and exercises based on the latest scientific research, body language and coaching techniques to help you to boost your confidence and empower you to make a positive impact in your personal and professional life.


6.30-7pm Afterhours access to the Museum
7-8pm Masterclass with Pamella Barotti
8-8.30pm Q&A and Discussion
8.30-9pm Drinks and networking in the Museum

Introducing Pamella Barotti - Marketing Professional, Coach and Speaker

Pamella is a strategic marketing practitioner with over 13 years’ experience in Sales and Marketing and a strong academic background. She has delivered marketing initiatives across EMEA and LATAM, which raised brand awareness and supported multi-million dollar revenue goals.

Suitable for

  • 18+


Tickets £19 plus booking fee



Semiotics & The Art of Culturally-Driven Brand Thinking

  • 16 April 2018 6-8:15pm

This event is part of the Museum of Brands’ professional development programme: a series of talks, workshops and masterclasses in 2018. With a focus on brand, marketing and advertising, these sessions enable attendees to delve deeply into various aspects of these broad subjects.


How can brand owners better stand-out, draw in and connect in increasingly busy, noisy market spaces? By applying cultural thinking to their strategic and creative challenges. Semiotics helps those in branding better understand how meaning is created and how meaning is communicated visually and verbally.

This introduction to applied semiotics will reveal the hidden cultural power of images and symbols using examples from packaging and advertising and why it is crucial to have control of their meaning to create relevant and powerful brands in the 21st century.

Evening Schedule

6-6.30pm After Hours Access to the Museum’s collection
6.30-7.15pm Talk with Dr Alex Gordon in the Conference Space
7.15-7.45pm Q&A and discussion
7.45-8.15pm Drinks and Networking in the Museum

Introducing Dr Alex Gordon

The session will be led by Dr Alex Gordon, a commercial semiotician for 18 years and founder of Sign Salad, a semiotics and cultural insight agency that works with brand owners and in partnership with many design, advertising, research and brand consultancies. Alex has a PhD in Semiotics and Identity Politics.

Suitable for

  • 18+


Tickets for after hours event and talk £19 plus booking fee



Tone of Voice - Day Long Workshop with True and Good

  • 16 May 2018 9:30am-4:30pm

Brands such as Spotify, Innocent, Virgin and Google use words to build valuable equity. Mark Schulz is Head of Words at True & Good: the world’s leading brand language consultancy. In this full-day workshop, you and 11 others will learn why tone of voice is so important. How the best brands go about creating it. And what you can do to develop the right voice for your brand.

This course is designed for anyone involved in developing or managing communication.

On the day, you’ll be looking at:

- what a tone of voice is — and what it isn’t
- why it’s important for everyone — not just your marketing team
- how some of the world’s best brand have created their verbal identities
- how brand language initiatives can save millions of pounds.

You’ll also have the chance to look at your own brand’s tone of voice in detail — and if need be, develop or refresh it.

About True & Good

Founded in 2011, True & Good is one of the first specialist brand language consultancies. They’ve helped brands in every sector — including Virgin Media, Bacardi, O2 and NatWest.

Suitable for

  • 18+


The day course is £395 plus VAT.


Paul McCrudden

Culture at the Speed of Twitter - After hours event with Paul McCrudden at Twitter

  • 17 May 2018 6:30-9pm

Hear insights from the leader of a global team at the ground-breaking digital brand Twitter, in the context of 150 years of packaging and advertising.

Twitter today is the public heartbeat of culture, where news and ideas travel the world at breath-taking pace. This session explores the relationship between Twitter and culture, showing how news, memes and personalities develop, and how Twitter’s brand story places the company at the heart of what’s happening.

Explore the Museum of 150 years of advertising and packaging after hours, including our new sustainability display, network over a drink or two and hear from digital industry leader - Paul McCrudden. Paul leads a Global Marketing team at Twitter, planning and creating work that showcases Twitter's brand globally.

Suitable for

  • 18+
  • 16-17


Tickets to the after hours access to the Museum, plus the talk from Paul Mccrudden are £19 per person.


Resources listed here may include websites, bookable tours and workshops, books, loan boxes and more. You may need to scroll down or click on headers to see them all.

Intellectual Property Initiative

In collaboration with the Intellectual Property Office, the Museum of Brands, Packaging and Advertising has created two downloadable worksheets for students that visit.
The first worksheet is for intellectual property 'creators' studying branding, graphic design, advertising, art, product design etc, while the second is for intellectual property 'protectors' studying business studies, law, economics etc.

How to obtain

To book a visit to the museum, call 020 7908 0880 or email
To get the free worksheets go to
Discounts on museum entry apply to students and groups.

Student Visit Resources

In collaboration with the Heritage Lottery fund, the Museum of Brands has created 12 worksheets for visiting students. Subjects catered for include: graphic design, marketing, media studies and English as a fireign language. Download from the website:

How to obtain

To book an educational visit, please call 020 7908 0880 or email
Worksheet downloads are free. Discounts on museum entry apply to students and groups.

Museum of Brands, Packaging and Advertising
111-117 Lancaster Road
Notting Hill
Greater London
W11 1QT


Museum website


General enquiries

Press and conferences



0207 243 96110880

Press Enquiries, conferences

020 7908 0881

All information is drawn from or provided by the venues themselves and every effort is made to ensure it is correct. Please remember to double check opening hours with the venue concerned before making a special visit.