Museum of Brands, Packaging and Advertising

Heinz range 1960s
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200 years of consumer culture, reflected through packaging design, brand development, poster and TV advertising from the collection of Robert Opie. Over 12,000 items including toys, magazines, branded goods, social ephemera, postcards and fashions.

Venue Type:


Opening hours

Mon-Sat 10.00-6.00
Sun 11.00-5.00
(Last admission 1 hour before closing)

Admission charges

Adults £9.00
Children (7-16) £5.00
Family £24.00
Concessions £7.00
Children under 7: FREE
Group discount 10% (groups of 10 or more are asked to pre-book to avoid overcrowding in the museum)

Collection details

Costume and Textiles, Decorative and Applied Art, Design, Film and Media, Industry, Land Transport, Literature, Music, Performing Arts, Personalities, Photography, Social History, Toys and Hobbies, Trade and Commerce

Exhibition details are listed below, you may need to scroll down to see them all.

Sustainable Packaging

  • 22 February — 24 June 2018 *on now

The Museum of Brands opens a new display on Thursday 22 February 2018 in partnership with ThePackHub, exploring the latest on innovation in Sustainable Packaging.

Sustainability is a major packaging challenge for 21st century brands and consumers. People are becoming increasingly aware of the impact that certain materials and manufacturing methods are having on the environment.

The display presents a selection of recent initiatives designed by brands to help reduce packaging’s burden on the environment. The latest launches of sustainable packs from Waitrose, Marks & Spencer, Lush and Fairy will feature. Visitors will also be able to see examples of packaging technology by brands specialising in sustainable solutions such as Vegware, Sulpac and Elopak. Innovations include packs created from ocean waste and plant-based materials, edible packaging, upcycling and more.

Chris Griffin, CEO of Museum of Brands says: ‘Sustainability is a core subject for today’s society and one the Museum updates on and presents to audiences regularly. This exhibit in partnership with ThePackHub allows us explore the very latest technological advances in sustainable packaging that are available to consumers with the aim of stimulating further debate on complex questions surrounding sustainability.'

Suitable for

  • 14-15
  • 16-17
  • 18+
  • Family friendly


Exhibit free with Museum Admission

General Entry:
Adults (includes gift aid):


Children (7 - 16):


Under 7s






National Trust Partner*:

50% discount to members


10% discount to groups of 10 or more (pre-booking required)

Carer for disabled guest:


* Concessions include over 60's, Students with valid ID and Freedom Pass holders

* National Trust discount is not valid in conjunction with any other offer



ANNUAL Concession



Events details are listed below. You may need to scroll down or click on headers to see them all. For events that don't have a specific date see the 'Resources' tab above.
Shell Poster

The Shell Brand Story

  • 11 April 2018 — 11 April 2021 *on now

Ever wondered what goes into an iconic brand? It’s pioneering roots, how it adapts to stay relevant; evolving its brand identity and advertising in keeping with the times?

The new interactive exhibition at the Museum of Brands, in Notting Hill London, presented by Founding Sponsor Shell opens on the 11th April 2018.

Visitors can immerse themselves in Shell’s Brand story through a multi-dimensional digital experience, controlled by the visitor. Through the exhibition visitors can explore how Shell have been a part of human progress throughout history and found new and inventive ways to engage and entertain their customers along the way.

The new exhibition also unveils Shell’s ‘Brand ID’ digital experience, where visitors can put essential branding principles into practice by creating and personalising their very own brand, and take away a digital souvenir.

As a founding Sponsor, the fascinating story of Shell will feature alongside the Museum’s displays which showcase 150 years of brands, packaging and advertising.

Chris Griffin, CEO at the Museum of Brands says:
‘We are so pleased that Shell sees the value of the Museum in recording the role of brands in the history of our society, for our current education and entertainment as well as for future generations.’

Dean Aragon VP Shell Brand, CEO Shell Brands International says:
‘Shell is partnering with the Museum of Brands, Packaging and Advertising who play a key role in preserving and celebrating global brands and their heritage. In our daily lives, we’re surrounded by brands; they are woven into the fabric of society and culture. We are pleased to join the iconic brands already in the museum and to help contribute to the Museum’s ongoing success.’

Suitable for

  • Any age


Adult - £9
Concession - £7
Children (7-16 years) - £5
Under 7s - Free
Family - £24

Groups larger than 10 receive a 10% discount.


Little People's Book of Airships

All aboard the Museum of Brands this May Half-Term

  • 26 May — 3 June 2018

This May half-term get involved in fun family activities at the Museum of Brands. As well as our year-round family activities, we are pleased to announce the launch of our new Transportation Trail which reveals fun facts about the history of transportation in the Museum's Time Tunnel.

From penny-farthings to 1920s cars, to planes and even outer space, this self-guided activity will take you on a journey through the evolution of transportation and how we used to get out and about. A brilliant way to spend a day with the kids, especially young transport enthusiasts!

Complete the trail and then relax in our café and beautiful garden.

Activity free with Museum admission.

Suitable for

  • 0-4
  • 5-6
  • 7-10
  • 11-13


Admission charges:
Adults: £9
Children: £5
Under 7s: Free!
Concession: £7
Family: £24



Achieving Business Success on Snapchat - Breakfast Event

  • 7 June 2018 8:30-10:30am

Sam Bevan, Snapchat’s SMB lead in EMEA, explains how businesses of all sizes can meet their advertising goals on Snapchat. Learn more about the platform, audience, and ad products that make Snapchat a unique and effective place to grow your business.

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

Overview of breakfast event at the Museum of Brands

8.30-9.30am Session with Sam Bevan on utilising Snapchat imaginatively to reach various business goals
9.30-10am Q&A
10-10.3am Networking and last chance to explore the Museum of Brands

Suitable for

  • 18+


Tickets cost £24 plus booking fee, and include before-opening access to the Museum of Brands collection, a session with Sam Bevan and networking opportunity.


Summer Brand Development

Summer Brand Development Masterclass

  • 13 July 2018 10am-4pm
  • 10 August 2018 10am-4pm

Take on our branding challenge and work with industry professionals: identify and analyse new audiences, research into the heritage of iconic British brands, undertake new market research in the streets of Portobello Market and create unique brand innovations for constructive critique from a panel of experts.

Day-course break down:

10am - Introduction to the Museum, team forming and challenge briefing
10.30am - Research and Development #1 – Audiences
11.15am - Research and Development #2 – Product
12.15pm - Lunch break (10% off in café)
12.35pm - Market Research – Take on Portobello Road
1.15pm - Concept Development and Realisation
3pm - Presentations, prize giving and certificates
4pm Close

Opportunity to work with industry experts:

The Museum is proud to be working with an enviable crowd of creative directors, agency founders, strategic directors and designers who will each join the Summer Innovation Labs for one day or afternoon to share their insights, support participants through the day-course and form a judging panel.

Who should attend?

Young professionals or recent graduates in advertising, branding and marketing sectors. Career change professionals looking to develop understanding on branding and network with industry leaders.

Quotes from previous participants:

"Insightful and interesting, very open and welcoming, appreciative of all opinions. Great expert/ mentor insights to help see branding and packaging in a new light." Senior Account Executive

"A chance to meet new people, discuss brands, explore current challenges, do some market research and come up with new brand innovations to appeal to new audiences." Research Executive

"Really good for learning about the evolution of brands, and seeing how people take the same brief but come up with different ideas." Research Manager

Suitable for

  • 18+


Day course and Museum admission £45 plus booking fee


Why Marketing Needs Deviants

Why Marketing Needs Deviants - Marketing Masterclass at the Museum of Brands

  • 16 July 2018 6:30-9pm

As G B Shaw said “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.”

If you do the same thing over and over you can improve. You should get better at doing that same thing – but you won’t necessarily do anything new or different. If you are successful at whatever it is, it won’t be long before other take up what you are doing – the me-toos, the me-threes and the me-fours…

Very quickly common practice can become common practice. Marketing and branding thrive on distinctiveness and differentiation, so we need more deviants. We need marketers to be more unreasonable. And that need is heightened by the accelerating changes in the world in which we live and operate. In a world of change we need more change makers.

In his talk Giles will put the case for the crazy ones, the misfits, the rebels

He will present a deviancy framework which is an adaptation (or deviation) from classic new game theory. He will give examples of how deviancy has led to great innovation, provide some tools, techniques and tips on how to be more deviant …and get his audience thinking about “the one idea that will get you fired…”

Schedule of Evening

6.30-7pm Afterhours access to the Museum
7-8pm Masterclass with Giles Lury
8-8.30pm Q&A and Discussion
8.30-9pm Drinks and networking in the Museum

Introducing Giles Lury - Director – The Value Engineers

Giles is Lego watching wearing, VW Beetle driving, Doom Bar drinking, Chelsea supporter who just happens to be one of the UK’s leading brand consultancy. He is a consummate storyteller and author of six books on marketing.

His specialist subjects include brand positioning, brand architecture and innovation. He has worked on many of the world’s leading brands including Heineken, Mars, Unilver, British Airways, Kelloggs and countless others.

Suitable for

  • 18+


Tickets are £39 plus booking fee, and include the masterclass and after-hours access to the Museum.


Resources listed here may include websites, bookable tours and workshops, books, loan boxes and more. You may need to scroll down or click on headers to see them all.

Student Visit Resources

In collaboration with the Heritage Lottery fund, the Museum of Brands has created 12 worksheets for visiting students. Subjects catered for include: graphic design, marketing, media studies and English as a fireign language. Download from the website:

How to obtain

To book an educational visit, please call 020 7908 0880 or email
Worksheet downloads are free. Discounts on museum entry apply to students and groups.

Intellectual Property Initiative

In collaboration with the Intellectual Property Office, the Museum of Brands, Packaging and Advertising has created two downloadable worksheets for students that visit.
The first worksheet is for intellectual property 'creators' studying branding, graphic design, advertising, art, product design etc, while the second is for intellectual property 'protectors' studying business studies, law, economics etc.

How to obtain

To book a visit to the museum, call 020 7908 0880 or email
To get the free worksheets go to
Discounts on museum entry apply to students and groups.

Museum of Brands, Packaging and Advertising
111-117 Lancaster Road
Notting Hill
Greater London
W11 1QT


Museum website


General enquiries

Press and conferences



0207 243 96110880

Press Enquiries, conferences

020 7908 0881

All information is drawn from or provided by the venues themselves and every effort is made to ensure it is correct. Please remember to double check opening hours with the venue concerned before making a special visit.