Museum of Brands, Packaging and Advertising

Heinz range 1960s
Food icon Shop icon Wheelchair access icon

200 years of consumer culture, reflected through packaging design, brand development, poster and TV advertising from the collection of Robert Opie. Over 12,000 items including toys, magazines, branded goods, social ephemera, postcards and fashions.

Venue Type:


Opening hours

Tues-Sat 10.00-6.00
Sun 11.00-5.00
(Last admission 1 hour before closing)

Closed Mon (except Bank Holidays).

Admission charges

Adults £9.00
Children (7-16) £5.00
Family £24.00
Concessions £7.00
Children under 7: FREE
Group discount 10% (groups of 10 or more are asked to pre-book to avoid overcrowding in the museum)

Collection details

Costume and Textiles, Decorative and Applied Art, Design, Film and Media, Industry, Land Transport, Literature, Music, Performing Arts, Personalities, Photography, Social History, Toys and Hobbies, Trade and Commerce

Exhibition details are listed below, you may need to scroll down to see them all.
Puzzle - Turog

250 Years of Jigsaws

  • 15 December 2016 — 30 April 2017 *on now

Christmas brings fun, entertainment and jigsaws, but is the tradition of a family gathering around a jigsaw disappearing?

This exhibition at the Museum of Brands, Packaging and Advertising, probably the largest display of jigsaws ever held, opens on 6 December. The exhibition is open until the end of April 2017 and takes the story back to 1766 when the earliest dissected puzzles were made.

Most of the 250 examples on display celebrate royal occasions and exhibitions, new forms of transport and technology, wars and battles, film stars and radio personalities, television programmes and pop stars. In fact, the jigsaw has reflected most aspects of popular culture and lifestyle in British history.

These examples come from the Robert Opie Collection which has been assembled over the past fifty years. Robert has had a lifetime fascination with the jigsaw puzzle. Indeed, he often refers to his study of consumer history as a vast jigsaw, where each piece adds to his understanding of how the picture of society has evolved.

When in the early 20th century the more economic cardboard jigsaw began to take over from wooden ones, it wasn’t long before promotional examples made their appearance amongst an increasing variety of advertising gimmicks. A further hundred examples of this marketing medium are also on display.

Jigsaws have helped generations of youngsters to develop eye and hand coordination, solving problems, and understanding colour and shape. Many adults enjoy jigsaws for a hobby, and it is known to help the elderly combat Alzheimer, keeping their minds active and alert.

For most, this exhibition will be full of memories.

Suitable for

  • Any age


Prices include entry into the main museum -

Adult: £9.00
Child (7 -16): £5.00
Concession*: £7.00
Family: £24.00 [2 Adults and 2 Children]
National Trust: 50% discount to members
Groups: 10% discount to groups of 10 or more (pre-booking required)
Carer for disabled guest: Free

*Concessions include over 60s, Students with valid ID and Freedom Pass holders


Events details are listed below. You may need to scroll down or click on headers to see them all. For events that don't have a specific date see the 'Resources' tab above.

Go Puzzle at the Museum

  • 17 December 2016 — 30 April 2017 *on now

Get offline, put your phones away and socialise with your family and friends whilst building something together. For the duration of the ‘250 Years of Jigsaws’ exhibition, visitors can create ‘The Brands that Build Britain’, a jigsaw featuring brands such as Oxo cubes, Kellogg’s, Marmite and McVitie’s.

The activity is free but admission prices to the Museum apply.

Suitable for

  • Any age


Women in advertising

Women in Advertising: A Series of events

  • 8 March — 25 June 2017 *on now

Immersed in Brands, join us as a guide will lead visitors through the relevant exhibits showing the changing role of women in advertising and how consumer culture has evolved alongside women in society.
Lunch time talks take place 10th, 12th and 24th March & 7th and 21st April


Adult - £9.00
Concession - £7.00
Child - £5.00


Why People Buy - Museum of Brands

Neuroscience - Why People Buy

  • 17 May 2017 6-8:30pm

Nikki, Director of Neuroscience at Nielsen Consumer Neuroscience, will introduce us to the way brands use these techniques to hone their products. She will give us some background into how the conscious and subconscious brain works, this will be followed by a live demonstration of how the equipment is used with a look at the results on screen.

Consumer researchers have been faced with a limitation: traditional research techniques can only probe what is conscious in consumer’s minds. Most consumer decisions are made at the subconscious level: from buying houses to teabags, a person’s subconscious ‘gut reaction’ will guide their behaviour. Neuroscience allows researchers to begin to understand consumers’ subconscious reactions to products, brands and advertising. By measuring the brain’s neural activity it is possible to gain deeper insights into consumer behaviour.

Introducing Nikki Westoby:
Nikki is the Director of Neuroscience at Nielsen CNS, the market leader in bringing neuroscience to the world of advertising, messaging, packaging, and product development. Nielsen CNS clients include Fortune 100 companies across consumer package goods, food and beverage, financial services, automotive, and retail sectors. Nielsen CNS leverages academic expertise in neuroscience and marketing from Berkeley, MIT, Harvard, and Oxford University. For more information, please visit

Suitable for

  • 18+


£19 plus booking fee.



Drawing and Discovery at the Museum of Brands

  • 27 May — 4 June 2017

Get sketching in our Time Tunnel and garden and take home a designed seed pack full with cress seeds to grow and eat at home. Perfect for families of all ages, this creative activity is a great way to enjoy discover the Museum before enjoying seasonal treats in our lovely café.

Suitable for

  • Any age


All activities free with Museum admission, no booking required. Adult Museum Admission £9, Concessions £7 Children £5, Family Ticket £24. Children under 7 enter for free!


Resources listed here may include websites, bookable tours and workshops, books, loan boxes and more. You may need to scroll down or click on headers to see them all.

Student Visit Resources

In collaboration with the Heritage Lottery fund, the Museum of Brands has created 12 worksheets for visiting students. Subjects catered for include: graphic design, marketing, media studies and English as a fireign language. Download from the website:

How to obtain

To book an educational visit, please call 020 7908 0880 or email
Worksheet downloads are free. Discounts on museum entry apply to students and groups.

Intellectual Property Initiative

In collaboration with the Intellectual Property Office, the Museum of Brands, Packaging and Advertising has created two downloadable worksheets for students that visit.
The first worksheet is for intellectual property 'creators' studying branding, graphic design, advertising, art, product design etc, while the second is for intellectual property 'protectors' studying business studies, law, economics etc.

How to obtain

To book a visit to the museum, call 020 7908 0880 or email
To get the free worksheets go to
Discounts on museum entry apply to students and groups.

Museum of Brands, Packaging and Advertising
111-117 Lancaster Road
Notting Hill
Greater London
W11 1QT


Museum website


General enquiries

Press and conferences



0207 243 96110880

Press Enquiries, conferences

020 7908 0881

All information is drawn from or provided by the venues themselves and every effort is made to ensure it is correct. Please remember to double check opening hours with the venue concerned before making a special visit.