Museum of Brands, Packaging and Advertising

Heinz range 1960s
Food icon Shop icon Wheelchair access icon

200 years of consumer culture, reflected through packaging design, brand development, poster and TV advertising from the collection of Robert Opie. Over 12,000 items including toys, magazines, branded goods, social ephemera, postcards and fashions.

Venue Type:


Opening hours

Tues-Sat 10.00-6.00
Sun 11.00-5.00
(Last admission 1 hour before closing)

Closed Mon (except Bank Holidays).

Admission charges

Adults £9.00
Children (7-16) £5.00
Family £24.00
Concessions £7.00
Children under 7: FREE
Group discount 10% (groups of 10 or more are asked to pre-book to avoid overcrowding in the museum)

Collection details

Costume and Textiles, Decorative and Applied Art, Design, Film and Media, Industry, Land Transport, Literature, Music, Performing Arts, Personalities, Photography, Social History, Toys and Hobbies, Trade and Commerce

Exhibition details are listed below, you may need to scroll down to see them all.
Families at the Museum of Brands

Museum of Brands Family Things to Do 2018

  • 1 January — 4 March 2018 *on now

Throughout the year the Museum will be running a host of activities to help families of all ages make the most of our unique collection of 150 years of packaging and advertising.

With fun activities to take round our exhibitions, colouring in the café, and a beautiful garden to explore, the Museum is the ideal place for a fun family day out.

Discover why Bird’s Blanc-Mange was grandad’s favourite pudding during WWII, and then tell your mum exactly which piece of One Direction merchandise will stay in your own personal collection for years to come… there is something here for every generation!

The Museum has family friendly facilities including baby changing, buggy storage space, wheelchair access, and high chairs in the café to make your visit as relaxing and hassle-free as possible.

Suitable for

  • Any age
  • 0-4
  • 7-10
  • 14-15
  • 5-6
  • 11-13
  • 16-17


Museum admission £9
Concession £7
Child 7-16 yrs old £5
Child under 7 Free
Family Ticket £24


Events details are listed below. You may need to scroll down or click on headers to see them all. For events that don't have a specific date see the 'Resources' tab above.
Chocolate Wrappers

The Museum of Brands Story: Introductory Talks

  • 28 January 2018 From 12:30pm, From 2pm

The Museum's Learning Team tell the fascinating story of the Museum on Sunday 28th January. The morning talk starts at 12.30pm and the afternoon talk at 2pm and includes Q&A.

Find out who started the collection, how they gathered so many items and how the Museum has grown to where we are today. Discover the stories from iconic British Brands Golden Shred and Birds Custard, as well as discussing brands that have recently made it to the news. No need to pre-book, just drop in.

Suitable for

  • Any age


Free with Museum Admission
£9 Adult ticket
£7 Concession ticket
£5 Child


How to be Human

How To Be Human, The Lessons Good People Can Teach Brands

  • 12 February 2018 6:30-9pm

This event is part of the Museum of Brands’ professional development programme: a series of talks, workshops and masterclasses in 2017. With a focus on brand, marketing and advertising, these sessions enable attendees to delve deeply into various aspects of these broad subjects.

Join us for the latest in our Real World workshop series.

Ever met a person who lives their life based on an ROI calculation? They’re known as “psychopaths”.
So why, in an era when brands are trying to infiltrate social media, drive “engagement”, and build relationships with their customers do they break the rules of acceptable behaviour humans set with one another?
This bite sized session will show you the three behaviours that the best brands
are copying from popular people….as well as their ugly opposites.

6.30-7pm After-hours access to the Museum, drinks and networking
7-8pm Workshop with Sense Experiential Marketing Agency
8-8.30pm Q&A and discussion
8.30-9pm Drinks and networking
In this talk you will learn:
Quantifiable research findings and leading brand case studies that will provide some context for topics including…
How brands are adapting their behaviour to earn and the trust and respect of consumers
What is real world marketing and the reasons behind its exponential growth on a global level
How brands like The Economist, Coca-Cola and Sky are using real world marketing in an ever changing media landscape

Introducing Sense London:
Sense is an independent global experiential marketing agency, with offices in London and New York. The agency has won over 55 campaign effectiveness awards, including the IPM Grand Prix in 2016 and has been voted Agency of the Year twice.
Sense is viewed as one of the front running specialists in real world marketing strategies, responsible for campaigns for brands including The Economist, Innocent, Mars, Mattel, Molson Coors and United Biscuits.

Suitable for

  • 18+


£19 plus booking fee


Teachers Event Feb 2018

Inspiring Enterprising Students: Teaching Branding in the Real World

  • 19 February 2018 5:30-7:30pm

The Museum of Brands tells the stories of the world’s best loved brands to inform and inspire future brand owners, advertisers and marketers. By engaging students with an archive of 150 years of branding and packaging history, in combination with displays on contemporary brands and related topics, the Museum’s learning department provides direct access to knowledge of their future sectors.

Monday 19 February 2018 5.30-7.30pm Will be CPD Accredited
Free for Teachers, Lecturers and PGCE students

An interactive evening for teachers and lecturers, this evening course will inspire new ways to connect real world examples of branding, marketing and advertising to their students’ study.

Attendees will have access to:
Talks on the top 5 skills students need to become successful branding and marketing professionals
Trialling the hands-on activities we have available for students
After-hours access to the Museum’s permanent and temporary displays
Museum’s learning team to discuss embedding a museum visit into the students’ study
Networking opportunities with fellow business, branding and marketing tutors
Practical information on organising your visit

The event is also open to PGCE students aiming to progress their careers as teachers in a related topic. This will be a CPD accredited training session and attendees will receive a certificate of participation.

Suitable for

  • 18+


Free for teachers, lecturers and PGCE students.


Museum of Brands International Women's Day

Inspiring Women in Creative Industries - International Women's Day Event

  • 5 March 2018 6:30-9pm

Monday 5 March 2018 6.30pm-9pm £19 plus booking fee

This event is part of the Museum of Brands’ professional development programme: a series of talks, workshops and masterclasses in 2017. With a focus on brand, marketing and advertising, these sessions enable attendees to delve deeply into various aspects of these broad subjects.

To celebrate International Women’s Day, join an action-focused and discussion-based event which provides women in the creative industries practical tools to move forwards and upwards.

Key speakers include Lindsey Clay, Past President of Women in Advertising & Communications London and Yasmin Sheikh, founder of Diverse Matters – as well as many more. Leave feeling inspired with a next steps list to progress your own journey.

6.30-7pm After-hours access to the Museum, drinks and networking
7-8.30pm Talks from a panel of leading women in branding, advertising and marketing sectors
8.30-9pm Drinks and networking

Suitable for

  • 18+
  • 16-17


£19 plus booking fee


Mothers Day

Mother's Day at the Museum of Brands

  • 11 March 2018 1-5pm

Explore the history of Mother’s Day, and how mums have been portrayed in the media, whether playing family games in Edwardian times, gathering around the 1920s radio, or promoting everything from biscuits to soap.

Inevitably, women’s liberation is part of this evolution – from suffragettes to wartime factories, the DIY revolution to kitchen convenience.

Above all, the Museum is the place to be, not only to appreciate the role of mothers, but also to reminisce and remember treasured moments triggered by brands such as Spangles, Kellogg’s County Store and Lyon Maid ice lollies.

Finish with coffee, cakes and sandwiches in our café.

Tickets include:
A 40 minute talk delivered by the Museum's Learning team
A specially made trail on the portrayal of mothers and families in the Museum
Admission to the Museum's permanent displays and temporary exhibitions
Catch either the 2pm or 3pm repeated talk and spend the afternoon reminiscing with the whole family.

Suitable for

  • Any age


£14 Adult ticket
£11 Concession
£8 Child


Resources listed here may include websites, bookable tours and workshops, books, loan boxes and more. You may need to scroll down or click on headers to see them all.

Intellectual Property Initiative

In collaboration with the Intellectual Property Office, the Museum of Brands, Packaging and Advertising has created two downloadable worksheets for students that visit.
The first worksheet is for intellectual property 'creators' studying branding, graphic design, advertising, art, product design etc, while the second is for intellectual property 'protectors' studying business studies, law, economics etc.

How to obtain

To book a visit to the museum, call 020 7908 0880 or email
To get the free worksheets go to
Discounts on museum entry apply to students and groups.

Student Visit Resources

In collaboration with the Heritage Lottery fund, the Museum of Brands has created 12 worksheets for visiting students. Subjects catered for include: graphic design, marketing, media studies and English as a fireign language. Download from the website:

How to obtain

To book an educational visit, please call 020 7908 0880 or email
Worksheet downloads are free. Discounts on museum entry apply to students and groups.

Museum of Brands, Packaging and Advertising
111-117 Lancaster Road
Notting Hill
Greater London
W11 1QT


Museum website


General enquiries

Press and conferences



0207 243 96110880

Press Enquiries, conferences

020 7908 0881

All information is drawn from or provided by the venues themselves and every effort is made to ensure it is correct. Please remember to double check opening hours with the venue concerned before making a special visit.