Museum of Brands, Packaging and Advertising

Heinz range 1960s
Food icon Shop icon Wheelchair access icon

200 years of consumer culture, reflected through packaging design, brand development, poster and TV advertising from the collection of Robert Opie. Over 12,000 items including toys, magazines, branded goods, social ephemera, postcards and fashions.

Venue Type:


Opening hours

Tues-Sat 10.00-6.00
Sun 11.00-5.00
(Last admission 1 hour before closing)

Closed Mon (except Bank Holidays).

Admission charges

Adults £9.00
Children (7-16) £5.00
Family £24.00
Concessions £7.00
Children under 7: FREE
Group discount 10% (groups of 10 or more are asked to pre-book to avoid overcrowding in the museum)

Collection details

Costume and Textiles, Decorative and Applied Art, Design, Film and Media, Industry, Land Transport, Literature, Music, Performing Arts, Personalities, Photography, Social History, Toys and Hobbies, Trade and Commerce

Events details are listed below. You may need to scroll down or click on headers to see them all. For events that don't have a specific date see the 'Resources' tab above.
Star Wars, Star Trek, Dan Dare

Exhibition - Beam Me Back, Scotti

  • 18 May — 20 August 2017 *on now

Teleport yourself to the Museum of Brands and back to the great era of space fiction.
Dan Dare was the pilot of the future, Stingray and Thunderbirds ruled the Universe, Dr Who outwitted the Daleks, Star Trek reached new frontiers, and Star Wars - launched 40 years ago - created a new force that's still with us.

The magic and mystery of the moment is created by the vibrate artwork - children's comics and annuals, toys and games, film posters and even the packaging of the period.

Suitable for

  • Family friendly


Adult - £9.00
Concession - £7.00
Children 7 to 16 - £5.00


Experiential Retail

Experiential Retail

  • 3 July 2017 6:30-7:30pm

Information. Choice. Competition - These are just some of the factors empowering consumers like never before. It’s a shopper’s dream…but it’s a traditional retailer’s nightmare!

Fortunately it’s not all doom and gloom. A golden opportunity is being taken by savvy brands and retailers as a way of not only surviving but also thriving in this challenging landscape. The opportunity is the world’s hunger for experiences.

This is the era of experiential retail. Brands that want to really get through to people, to persuade them to spend, to share and to come again need to provide a worthwhile, engaging experience.

Join us for an interactive evening event and take away some practical ideas to take back to your company.

Suitable for

  • 18+
  • Any age


£25 + booking fee per person, this price includes the talk as well as Museum admission.


Summer Seaside Adventure Museum of Brands

Summer Seaside Adventure

  • 11 July — 3 September 2017

Discover dazzling adverts for Fab lollies and find posters boasting the bright lights of Weston-super-Mare. Our summer holiday trail takes you on a journey from Victorian railway adventures to the beginning of gleaming family visits to Butlin’s in the 1930s. Follow the trail past Lyon Maid freezers advertising the latest ice-cold treat, and feel nostalgic for 6d lollies!

Highlighting seaside objects and adverts through the Museum, the trail includes drawing activities and facts to find. Bring the whole family to take part before cooling down in our magical garden with a seasonal treat from the café.

Suitable for

  • Any age


All activities free with Museum Admission. Adult £9, Child £5, Concession £7, Family £24.


Museum of Brands

Summer Innovation Labs

  • 14 July 2017 10am-4pm
  • 28 July 2017 10am-4pm
  • 11 August 2017 10am-4pm
  • 25 August 2017 10am-4pm

Take on our branding challenge and work with industry professionals: identify and analyse new audiences, research into the heritage of iconic British brands, undertake new market research in the streets of Portobello Market and create unique brand innovations for constructive critique from a panel of experts.

Day-course break down:

10am - Introduction to the Museum, team forming and challenge briefing

10.30am - Research and Development #1 – Audiences

11.15am - Research and Development #2 – Product

12.15pm - Lunch break (10% off in café)

12.35pm - Market Research – Take on Portobello Road

1.15pm - Concept Development and Realisation

3pm - Presentations, prize giving and certificates

4pm Close

Opportunity to work with industry experts:

The Museum is proud to be working with an enviable crowd of creative directors, agency founders, strategic directors and designers who will each join the Summer Innovation Labs for one day or afternoon to share their insights, support participants through the day-course and form a judging panel. Professionals joining the workshops include:

Michael Murdoch, CEO & Founder of digital branding agency The House London Ltd; Iain Swan, Strategy Director for brand experience agency Bright; Carol Hay, Director of Marketing UK & Europe, Caribbean Tourism Organization; Nick Button, Creative Director On The Button Design; Grace Holliday, Freelance Illustrator/ Mark Maker; and Dr Nukhet Vardar, Director & Founder of El Izi Communications Consultancy UK.

There will be at least two industry professionals at each Summer Innovation Lab – please get in touch if you are particularly interested in attending a workshop with a select person above.

Quotes from previous participants:

"Great style to learn brand communication, an interesting and creative class.”- Westminster University Postgraduate Marketing Student 2017

“I had a great time doing the branding assignment today. I will most certainly be able to walk away with more knowledge than I had before.” - University of Buffalo Advertising Student 2017

Suitable for

  • 18+


£45 per person, this price includes the full day course and Museum admission.


Resources listed here may include websites, bookable tours and workshops, books, loan boxes and more. You may need to scroll down or click on headers to see them all.

Intellectual Property Initiative

In collaboration with the Intellectual Property Office, the Museum of Brands, Packaging and Advertising has created two downloadable worksheets for students that visit.
The first worksheet is for intellectual property 'creators' studying branding, graphic design, advertising, art, product design etc, while the second is for intellectual property 'protectors' studying business studies, law, economics etc.

How to obtain

To book a visit to the museum, call 020 7908 0880 or email
To get the free worksheets go to
Discounts on museum entry apply to students and groups.

Student Visit Resources

In collaboration with the Heritage Lottery fund, the Museum of Brands has created 12 worksheets for visiting students. Subjects catered for include: graphic design, marketing, media studies and English as a fireign language. Download from the website:

How to obtain

To book an educational visit, please call 020 7908 0880 or email
Worksheet downloads are free. Discounts on museum entry apply to students and groups.

Museum of Brands, Packaging and Advertising
111-117 Lancaster Road
Notting Hill
Greater London
W11 1QT


Museum website


General enquiries

Press and conferences



0207 243 96110880

Press Enquiries, conferences

020 7908 0881

All information is drawn from or provided by the venues themselves and every effort is made to ensure it is correct. Please remember to double check opening hours with the venue concerned before making a special visit.